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By Whereoware staff on Monday, April 14, 2014 9:37 AM

Each month, we'll be interviewing one of our fab employees here at Whereoware. For April, we get to know Jacob, our Front-End Developer, a little better.

By Whereoware staff on Monday, April 14, 2014 9:19 AM

We got big news from Atlanta yesterday. As you may have heard, our partner Silverpop announced their acquisition by technology giant IBM. What does this mean for you?

By Whereoware staff on Friday, April 11, 2014 2:28 PM

You have probably heard about the Heartbleed bug, an Internet security breach that’s made some passwords, credit card information, and other sensitive online information vulnerable to certain hackers online. The name alone evokes terror. We wanted to reassure you that not all websites, and specifically NO Whereoware websites, are affected by the Heartbleed bug. 

By Whereoware staff on Friday, April 04, 2014 8:40 AM

Interlude Home outfitted its sales reps with Whereoware’s Spotlight iPad sales application. With Spotlight, Interlude monitors sales activity in real-time (including customers visited and products shown on calls). With real-time insight, leadership personalizes sales rep training and increases sales.

Want to learn how one Interlude sales rep increased sales 16% with Spotlight? Download our free 6-page case study for a more in-depth look at Spotlight's features!

By Whereoware staff on Monday, March 31, 2014 3:40 PM

Your website’s navigation can hugely impact whether your visitors have a positive or negative experience on your site and with your brand. Today, we outline the Three C’s of successful website navigation.

By Whereoware staff on Monday, March 31, 2014 9:00 AM

Google’s recent Gmail updates makes unsubscribing easier than ever!  Don’t be alarmed - we’ll walk you through how this additional unsubscribe feature will affect your email list.
 

By Whereoware staff on Tuesday, March 18, 2014 1:58 PM

The Whereoware development team has been hard at work! Introducing, Spotlight for Designers, Retailers, + Consumers - an intuitive iPad app to showcase your complete product collection from anywhere, no WiFi required. 

By Whereoware staff on Friday, March 14, 2014 4:09 PM

Each month, we'll be interviewing one of our fab employees here at Whereoware.  For March, we get to know Liz Zelman, our Online Marketing Manager, a little better.

By Whereoware staff on Friday, February 28, 2014 5:08 PM

Most businesses achieve continuous sales growth year after year by nurturing existing relationships with customers and acquiring new customers through engagement and outreach. A robust, accurate email list is the foundation of nurture/acquisition efforts in the digital space. Today’s blog post features an email acquisition strategy that you’ve likely experienced as a consumer: the popover.

By Whereoware staff on Thursday, February 27, 2014 10:18 AM

Admit it – technology is awesome.  Technical advances automating our daily lives save us time, hassle, and money, but some argue that our innovations cost us valuable personal interactions. But it doesn’t have to be that way! At Whereoware, we combine the efficiency of automation with a one-to-one approach to digital marketing – personalizing interactions with our customers on an individual basis, instead of treating all customers like one generic group. Learn why personalization is so effective.

By Whereoware staff on Tuesday, February 18, 2014 5:01 PM

Google Analytics’ day of the week custom report lets you compare data specific to the days of the week. Unlike more complicated analytics reports, the day of the week custom report is extremely simple to set up and easy to understand, and the quick-look insights will entice you to make immediate adjustments to your marketing strategy.

By Whereoware staff on Friday, February 14, 2014 3:45 PM

Each month, we'll be interviewing one of our fab employees here at Whereoware.  For February, we get to know Pallavi, our Project + Account Manager, a little better.

By Whereoware staff on Monday, February 03, 2014 1:10 PM

Design best practices will be debated indefinitely, but at the end of the day, the best designed website is one that site visitors can easily navigate to reach their objective, whether they are buying a product or looking for information.  Today, we take a look at single page web design, because sometimes, one page is all you need. Decide for yourself whether this design trend is a yay! Or a nay.

By Whereoware staff on Tuesday, January 28, 2014 3:51 PM

At Whereoware, our goal is always to deliver a better customer experience than we did the day before. With our email marketing campaigns, we measure open rates, click through rates, unsubscribes, and additional metrics to objectively track whether our emails are engaging customers or falling short. Customers change their minds for a variety of reasons and with a click of the unsubscribe button, we lose our opportunity to improve that customer's experience forever. Don’t despair! Our proven tips can help you minimize unsubscribes and ego bruising.

By Whereoware staff on Friday, January 24, 2014 10:48 AM

Google Analytics lets you slice and segment data into reports that make sense for your business, but Google cannot anticipate and offer an out-of-the-box report for every nuance of every business.  Google Analytics Custom Variables report picks up where our analytics reports leave off, letting us capture, segment, and measure aspects of our customers’ behavior that matter to our business, but are not readily available in pre-built reports. 

By Whereoware staff on Friday, January 17, 2014 4:19 PM

Each month, we'll be interviewing one of our fab employees here at Whereoware. For January, we get to know Michelle Graves, our Key Account Manager, a little better.

By Whereoware staff on Friday, December 27, 2013 3:07 PM

We hope you enjoy looking back at our most read and shared blog posts of 2013. (Our #1 post of the year is more than a bit ironic and illustrates just how quickly digital concepts change!) As always, we are grateful to our readers and excited to inform and entertain you throughout the New Year!

By Whereoware staff on Friday, December 27, 2013 1:22 PM

Although spring cleaning may be many chilly months away, we think the new year is the perfect opportunity to take an objective look at your customer engagement efforts and pinpoint areas for improvement. Like a New Year’s diet, it is less daunting to make small, incremental changes, than to overhaul your whole marketing strategy in one giant swoop. What better place to start than with your website, the virtual face of your company? Although the recommendations in today’s blog post are not ground breaking or revolutionary, they are proven, time-tested tweaks to improve your site’s performance.

By Whereoware staff on Monday, December 23, 2013 5:54 PM
With the never ending options and diversity inherent to Google Analytics, it is easy for experienced analytics users – and even easier for newbies – to become overwhelmed. Today’s blog post is NOT for those veterans, but instead, we are stepping back to campaign tracking basics to help our analytics novices make sense of all that fun and flexible data!  
By Whereoware staff on Tuesday, December 17, 2013 5:44 PM

'Tis the season for family holiday photos! For every happy family smiling under the tree, there’s an equal number of awkward poses that should have never left the computer. We've collected some blackmail-worthy holiday photos from the Whereoware family, grouped together for your enjoyment.

By Whereoware staff on Wednesday, December 11, 2013 5:27 PM

Each month, we'll be interviewing one of our fab employees here at Whereoware. For December, we get to know Sarah Brown, our Digital Sales Associatea little better.

By Whereoware staff on Tuesday, December 03, 2013 5:22 PM

Need to sell more online? Get your FREE copy of the Online Optimization Checklist today!

By Whereoware staff on Monday, November 25, 2013 10:40 AM

According to Experian Marketing Services, “the volume of marketing emails in our inboxes was 5% higher for the 2012 holiday season, compared to 2011,” and here at Whereoware, we expect the 2013 holiday season to blow up that statistic like a frozen turkey in a deep fryer. 

First, we’ll run through a few creative email ideas you can mimic to stand out in your customers’ crowded inboxes, then we’ll explore techniques that ALL holiday emails should incorporate for improved open rates.
By Whereoware staff on Monday, November 18, 2013 3:33 PM

The flat web design trend applauds simplicity; utilizing the sharp lines, bright colors, and bold typography popularized by minimalistic design, and shying away from fancy flourishes, gradients, drop shadows, or other artistic effects. High color contrasts, white space, and large buttons common in flat web design create a friendly user interface. Less is more! 

By Whereoware staff on Friday, November 15, 2013 2:04 PM

Google Analytics can be instrumental for measuring all aspects of your online business. There are times when you may want to export Google Analytics reports, email analytics reports, and/or schedule recurring report emails for team members, key stakeholders, or clients.  We’ll show you how! 

By Whereoware staff on Monday, November 11, 2013 5:04 PM

Each month, we'll be interviewing one of our fab employees here at Whereoware. For October, we get to know Brian Ko, our Online marketing manager and PPC/SEO specialist, a little better.

By Whereoware staff on Wednesday, October 30, 2013 1:04 PM

In late September 2013, Google announced that ALL searches would be secured.  Anyone using Google to search for information is now automatically redirected to a secure search query https://google.comMarketers and website managers can no longer track organic search traffic in Google at the keyword level. Is the SEO era over?

By Whereoware staff on Monday, October 28, 2013 10:57 AM
Customers’ inboxes are bursting at the seams. We are all fighting to get to the top of the inbox heap and entice customers to open our emails, click to our websites, and purchase our products or services. Are your email’s killer content and graphics fading into a lackluster background? 
By Whereoware staff on Wednesday, October 23, 2013 4:06 PM

In December 2012, Pete Cashmore, founder of online news site Mashable, declared 2013 the Year of Responsive Design. What did he mean? In short, mobile was taking over. The question is, how can you deliver a seamless user experience from any device?

By Whereoware staff on Friday, October 18, 2013 1:22 PM

Each month, we'll be interviewing one of our fab employees here at Whereoware. For October, we get to know Joe Harris, our Vice President and Partner, a little better.

By Whereoware staff on Thursday, September 26, 2013 3:15 PM

Your current and potential customers are checking their mobile devices multiple times a day, scanning e-mails, and clicking links to purchase products.  Instead, of asking yourself whether to meet potential customers where they already are, the question to consider is, how can you best design emails to make reading and action easiest for your mobile customers? Scalable or responsive? 

By Whereoware staff on Wednesday, September 25, 2013 12:38 PM

The Google wizards have done it again! Google Analytics user permissions were updated with important changes, providing greater control over what users can access and manipulate within your account. 

By Whereoware staff on Tuesday, September 24, 2013 12:44 PM

Do you struggle to improve website lead volume and quality? Today’s blog post outlines five strategies to increase quality lead capture on your website. Remember, small tweaks equal huge gains!

By Whereoware staff on Monday, September 23, 2013 1:56 PM

Hear more about our award winning email program with Creative Co-op in Whereoware President Eric Dean’s words.  

By Whereoware staff on Monday, September 23, 2013 12:46 PM

 Curious how your online business measures up to your peers? Get your FREE copy of the online benchmark today!

By Whereoware staff on Friday, September 20, 2013 2:57 PM

Each month, we'll be interviewing one of our fab employees here at Whereoware.  For September we get to know Peter Bergen, our Senior Project Manager, a little better.

By Whereoware staff on Monday, August 26, 2013 1:15 PM

As a Google Analytics user you know your way around reports and the many ways they make your life easier (see Google analytics tip: getting started with custom reports). We know you’re busy so we’re going to help save you time with Google Analytics dashboards.

By Whereoware staff on Friday, August 23, 2013 9:50 AM

Each month, we'll be interviewing one of our fab employees here at Whereoware.  For August we get to know Jay Beutler, our Director of business development, a little better.

By Whereoware staff on Tuesday, August 20, 2013 9:46 AM

Do you divide your online presence into two distinct categories, treating your website as your online store while using your social networking sites (Facebook, Twitter, Pinterest, etc) for engagement and relationship building?

We have a new way for you to look at them. Instead of treating them separately, use each platform to boost and support each other, increasing both sales and customer engagement.

By Whereoware staff on Friday, July 26, 2013 7:20 AM

Gmail's changes to its inbox configuration will affect your email marketing campaigns. Instead of all email going into one inbox stream, incoming email will automaticaly get filtered into new Primary, Social and Promotion tabs. We fill you in on the details and give you tips to help with the changes.

By Whereoware staff on Thursday, July 25, 2013 9:48 AM

Turn your Google Analytics data into actionable information with secondary dimensions. Using a simple scenario we show you where to find secondary dimensions and how to apply them to your report data.

By Whereoware staff on Friday, July 19, 2013 10:55 AM

Each month, we'll be interviewing one of our fab employees here at Whereoware.  For July we get to know Syed Ali Shah, one of our Software architects, a little better.

By Whereoware staff on Monday, July 08, 2013 7:52 AM

Are visitors to your website spending a lot time on product pages but not purchasing? Or perhaps your abandoned cart rate is higher than you’d like. Customers with unanswered questions could be a reason. Implementing live chat can increase customer satisfaction and decrease the cost of providing customer service without sacrificing quality.

By Whereoware staff on Wednesday, July 03, 2013 12:00 PM

This week, we welcome a guest post from one of our Online Marketing Associates, Marlee Newman. Marlee is well-versed on our“email effectiveness” checklist. Here she uses that checklist to analyze three emails.

By Whereoware staff on Thursday, June 20, 2013 10:24 AM

Creating a custom report in Google Analytics allows you to see the most important information to you in one place without clicking through multiple reports. It also helps you save time and cut down on mistakes. To familiarize you with custom reports we walk you through a simple scenario.

By Whereoware staff on Tuesday, June 18, 2013 7:15 AM

Each month, we'll be interviewing one of our fab employees here at Whereoware. For June, we're pleased to introduce Monique Aguero, one of our Online marketing managers!

By Whereoware staff on Monday, June 17, 2013 8:56 AM

Video has always been a powerful form of communication. In recent years online videos have seen massive growth. In fact, justtoday 89 million people in the United States are going to watch 1.2 billion online videos (Com Score).

So right about now you are probably thinking ‘great video is popular, but how does it apply to my business?’ Studies have shown that video not only helps you convert more customers to purchase, but it also makes it easier for people to find you online. Video provides visitors with an extra way of assessing the product. It allows them to see how it moves, sounds, or works and gives them the extra information they crave when purchasing online.

By Whereoware staff on Thursday, June 13, 2013 10:05 AM

This week we welcome a guest post from one of our Senior Online Marketing Managers, Faith Albers. Faith is Silverpop Certified and played an integral role in setting up the PaperStyle.com campaign that won Silverpop’s Crawl, Walk Run Programs competition. Here, she shows you the easiest way to set up a birthday campaign – even if you’re not collecting birth dates!

By Whereoware staff on Monday, June 10, 2013 1:50 PM

One of the most effective targeted campaigns a company can run is Abandoned Cart. Abandoned Cart emails target shoppers who added items to their cart, but did not complete a purchase during that visit. Customers who receive personalized, targeted emails like this are more likely to return to the website and complete their orders than customers sent generic blast emails. 

By Whereoware staff on Wednesday, May 22, 2013 1:08 PM

Each month, we'll be interviewing one of our fab employees here at Whereoware. For May, we're pleased to introduce Shaun Pezeshki, a front-end developer!

By Whereoware staff on Wednesday, May 15, 2013 12:35 PM

 Capture, convince, and close.  Those three words define the goal of every email: capture your audience, convince them of your message, and close the sale.  But it's difficult to do this if your email is sub-par.  Here at Whereoware, we use a checklist to review every email we create, in order to assess its overall effectiveness.  In doing so, we consider things like:  

  • Is the Sender name recognizable and trustworthy?
  • Has the preview pane been optimized?
  • What about the call to action - is it informative? Clickable?

Sound like something you could use?  We've created a handy .PDF copy of our checklist complete with explanations and definitions. Feel free to check it out for yourself; it's never too late to start optimizing your emails!

By Whereoware staff on Thursday, May 09, 2013 11:42 AM

If you’ve looked at your Google Analytics keyword list in the last year or so, you may have run across two unusual keywords: (not set) and (not provided). For many of you, these may even be your most popular keywords – by far.

If that seems odd to you, don’t worry. Despite what you may be thinking, your customers aren’t going to search engines and typing in the exact words “(not set)” or “(not provided),” parentheses and all! But what are they doing? How are these specific keywords sending visitors to your site when you’ve done nothing to attract them? Let’s take a closer look.

 

By Whereoware staff on Tuesday, May 07, 2013 12:23 PM

This week, we welcome a guest post from one of our Senior Web Marketing Managers, Michelle Graves. Michelle is Silverpop Certified and works with some of our most high-profile clients. Here, she walks us through using website behavior to create relevant personalized emails.

By Whereoware staff on Wednesday, May 01, 2013 10:25 AM

Inspired by the success of the 2012 Gift and Home show survey, Whereoware once again conducted a survey of retailers and vendors at this year’s shows, looking for information on their social, technological, and selling habits. Once collected, this information was combined with data from our own clients, and some key patterns arose...

By Whereoware staff on Thursday, April 25, 2013 12:42 PM

When we do our company reporting each month, we exclude branded keywords, in order to better understand how the people who don’t already know about us are finding our company. Rather than putting more effort into attracting those who are already interested, we need to make sure we capture the traffic that “doesn’t realize they need us.”

To do so, we have to clear out all of that branded noise in order to see what these people are actually searching. We wrote about how to do this a few years back (see Google analytics tip: how are prospects finding your site? filtering out branded keywords.), but the method we mentioned then involves typing in keywords one by one to create an advanced filter. Excluding branded keywords one at a time can be a long, arduous process. However, there is a much more efficient method, one that relies on Regular Expressions rather than a simple search.

By Whereoware staff on Wednesday, April 24, 2013 9:10 AM

Here at Whereoware, we’ve been signing clients, releasing websites, and churning out new campaigns like it’s our job (which, technically, it is!). In fact, it’s seems like it’s been a non-stop ride since Q1 started, and here we are, already a third of the way through Q2. Before we put up any further blog posts, however, we’d like to pause to take stock of where this year has brought us so far.

By Whereoware staff on Wednesday, April 17, 2013 10:39 AM

This week, we welcome a guest post from our Director of online marketing opperations, Dan Caro. Dan is Silverpop Certified and is in charge of designing and optimizing email campaigns for many Whereoware clients. Here, he discusses the ins and outs of the Silverpop preferences center feature, why you should set one up for yourself, and how to go about doing just that! Let’s take a closer look.

By Whereoware staff on Wednesday, April 03, 2013 9:23 AM

Each month, we'll be interviewing one of our fab employees here at Whereoware. For April, we're pleased to introduce Deysi Lopez, our rockstar finance + office manager!

By Whereoware staff on Tuesday, April 02, 2013 12:56 PM

Colonial Candle needed a more user-friendly website to increase conversions and revenue.  Whereoware was tasked with creating a site that would improve search, navigation, and purchasing, while still retaining the trademark Colonial Candle look and feel.

Want to learn more about the behind-the-scenes modifications Whereoware put into place for Colonial Candle? Download our free 5-page case study for a more in-depth look at these features and a peek at some of the amazing results!

By Whereoware staff on Tuesday, March 26, 2013 3:40 PM

We’ve explained before how coupling Google Analytics’ Advanced Segments with other criteria can help you to create time-saving shortcuts, but what exactly ARE Advanced Segments? To understand, let’s look at them in light of New Visitors (site traffic).

By Whereoware staff on Monday, March 25, 2013 11:15 AM

Evergreen Enterprises, Inc. found itself dealing with increasingly complex demands from retailers and sales reps as business grew. Whereoware was tasked with design + development of a cutting-edge website that would be attractive while still being able to handle the many complicated functions inherent in their B2B business.

Want to learn more about the innovations Whereoware employed to keep Evergreen’s e-commerce business moving forward? Download our free 5-page case study for a more in-depth look at these features, and a peek at some of the amazing results!

By Whereoware staff on Thursday, March 21, 2013 12:45 PM

This week, we welcome a guest post from one of our Online Marketing Managers, Caitlin Kelly. Caitlin played an integral role in setting up the Popware and A Mere Truffle websites, demo environments that show in real-time how Silverpop can be used to integrate behavioral marketing directly into your website. Here, she gives you a behind the scenes look at Popware. Let’s take a closer look…

By Whereoware staff on Thursday, March 21, 2013 9:30 AM

Over the last few years, Largo Furniture has seen rapid growth in their product offerings and customer base. They soon found that they had outgrown their website, and reached out to Whereoware for a website makeover. The new site,www.largofurniture.com, focuses on user experience to make products easier to locate, research, and purchase.

By Whereoware staff on Tuesday, March 19, 2013 4:35 PM

Did our recent post on reasons to integrate Salesforce + marketing automation get you jazzed up and ready to implement this for your own company? Great! We’re going to walk you through the steps you need to take to make this a reality.

By Whereoware staff on Wednesday, March 13, 2013 11:24 AM

Each month, we'll be interviewing one of our fab employees here at Whereoware. For March, we're pleased to introduce Caitlin Kelly, one of our online marketing managers!

By Whereoware staff on Friday, March 08, 2013 9:35 AM

This week, we welcome a guest post from one of our Web Marketing Managers, Peter Bergen. Peter is a Certified Salesforce Administrator and is also Silverpop Certified. Here, he walks us through Silverpop’s Contact Insight feature, sharing what it does, why it works, and what a difference it can make for your marketing.

By Whereoware staff on Monday, March 04, 2013 12:41 PM

A while ago, we wrote about the very important task of using internal search results to improve your website. In the previous post, we focused mainly on the importance of looking at which search terms are being used in your site’s internal search. In this post, however, we’d like to take it one step further and break down Google Analytics’ entire Site Search reports section, since there’s a lot of valuable information hidden in there.

By Whereoware staff on Monday, March 04, 2013 9:37 AM

If you’re looking to optimize your lead generation and follow-up processes, combining Salesforce.com (SFDC) and a marketing automation platform will yield big dividends.

SFDC allows your sales reps to keep track of prospects easily, organizing leads and following along as they move from prospects to purchasers. Marketing automation tools provide you with a place to input leads, and then help you use that information to nurture via behavior-triggered mailings.

By integrating the two, however, your company can leverage a far more powerful tool than if you worked with just one or the other separately.

By Whereoware staff on Monday, February 25, 2013 5:15 PM

This week, we welcome a guest post from one of our Web Marketing Managers, Jared Ruppert. Jared is Silverpop Certified and in charge of designing and optimizing email campaigns for many Whereoware clients. Here, he explains the benefits of Silverpop’s A/B testing and Send Time Optimization (STO) features…and shares a nifty little trick for making the two work together!

By Whereoware staff on Monday, February 25, 2013 1:31 PM

First impressions are everything, and this holds true for your website as well.  It's absolutely crucial that you not only establish a solid home page design right out of the gate, but also ensure that it is functional and follows best practices.  Your home page sets the tone for your entire website – make sure it’s a good one!

There’s a difference between your website being attractive and effective. Highlighting a search bar or making contact information readily available might seem to detract from the beauty of the site, but these features are crucial if you want your website to ‘work’ for your visitors.

Don’t worry - this doesn’t mean your site needs to be ugly! Far from it, in fact; some of the most functional and popular sites are also beautiful to look at. However, each of these sites balances form with function. Let’s take a look at MECLABS’ rules for landing page design.

By Whereoware staff on Thursday, February 21, 2013 11:28 AM

Each month, we'll be interviewing one of our fab employees here at Whereoware. For February, we're pleased to introduce Brian Robertson, a project manager + account executive!

By Whereoware staff on Friday, February 01, 2013 5:56 PM

It’s been demonstrated again and again that automated emails are much more effective than normal emails. You’ve heard the statistics, with some companies seeing open rate improvements as high as 49%!

Armed with this knowledge, you’re eager to move past blast mailings, but you’re not quite sure where to begin. With our many years of experience helping both clients and ourselves to optimize + deploy automated, behavior-triggered emails, we’re happy to help.

Download our free How-To guide, “5 simple steps to improve your marketing automation skills,” and you’ll be ready to automate your own B2B or B2C emails in no time.

By Whereoware staff on Thursday, January 31, 2013 4:39 PM

This week, we have a guest post from Whereoware’s Creative Lead + Front End Developer, Rochelle Pennington. Rochelle has been a web designer and front end developer for 5+ years, and has helped the Whereoware team design and develop more than 50 websites for our clients. Over the years, she’s picked up a few tricks of the trade, and she knows how to spot a good design when she sees it. Here, Rochelle provides a round-up of some of her favorite e-commerce websites...

By Whereoware staff on Tuesday, January 22, 2013 9:07 AM

Each month, we'll be interviewing one of our fab employees here at Whereoware. For January, we're pleased to introduce Eric Dean, our company President!

By Whereoware staff on Monday, January 21, 2013 1:03 PM

If you’ve ever worked in Google Analytics, there’s no doubt that you’ve seen the Bounce Rate stat or heard others refer to it. But what exactly is a Bounce Rate?

A Bounce Rate is a way of measuring users who visited a page on your site, but left before exploring the site any further.

However, an Exit Rate measures something similar – users who came across a page while browsing on the website and opted to leave the site rather than continue further. Users who bounced and users who exited were both on the website and then left. So what’s the difference?

By Whereoware staff on Thursday, January 17, 2013 11:28 AM

Whereoware recently won Silverpop’s Agency award in the first Crawl, Walk, Run Engage Programs competition, working on behalf of PaperStyle.com. The winning program was an innovative wedding campaign comprised of a series of emails that followed a bride and/or her friends through wedding events, offering Paper Style products to match their needs along the way.  

Read on to find out more about this award-winning campaign.

By Whereoware staff on Tuesday, January 08, 2013 10:30 AM

Each month, we interview one of our fab employees here at Whereoware.  For December, we were thrilled to introduce Brandon Flanigin, one of our web marketing managers!

By Whereoware staff on Thursday, January 03, 2013 4:22 PM

This week, we have a guest post from Whereoware’s Director of Marketing, Teya Flick. In addition to managing marketing for Whereoware itself, Teya has a wide breadth of experience in strategy, email marketing, SEO, PPC, + other activities dependent on Google Analytics reporting. Here, she shares some of the key Google Analytics features you should be paying attention to in 2013.

By Whereoware staff on Thursday, December 27, 2012 11:29 AM

Whereoware recently developed an innovative Closeout campaign for Gift & Home company Creative Co-Op, which found great success with its highly personalized nature.  Retailers were shown particular items of interest to them, at a time when they most likely needed to restock.  The Creative Co-Op closeout campaign has resulted in revenue increases across the board.

By Whereoware staff on Wednesday, December 12, 2012 9:36 AM

As 2012 draws to a close, we’ve enjoyed taking a look back at some of our most read + circulated blog posts from the past year. Some are no-brainers: with more marketers setting up automated campaigns, more consumers searching sites on mobile devices, and more companies rising to meet those demands, it’s inevitable that these types of information would be widely disseminated.

However, some posts came as a surprise – one of our most read blogs was even a light-hearted interview with one of our Marketing Managers (we’re trying not to let it go to her head)!

Whatever the reason for the traffic, we’re grateful to each + every one of our readers for keeping us excited about these topics, and for inspiring us to continue writing into the New Year and beyond. Here’s a round-up of our top 5 blog posts from 2012 - hopefully you’ll enjoy the re-read as much as we did!

By Whereoware staff on Wednesday, November 28, 2012 1:04 PM

Quality control is a tricky business, no matter what industry you’re in. Here at Whereoware, we’ve developed a thorough email checking process, centered around a unique checklist that is consulted twice before every single email is sent.

Curious to find out what else is included in the Whereoware checklist? Grab our one-page .pdf and see for yourself!

By Whereoware staff on Wednesday, November 28, 2012 12:00 PM

Mistakes happen. We’ve all made them. Some, like spelling errors in internal memos, are more private and less critical. Other mistakes, however, might be made in very public forums. These include email campaigns sent to thousands of customers with broken images or links, sale dates that have passed, or misinformation about products or services. “To err is human” – you understand that, and we understand that. But how do you recover when you’ve made a mistake? Let’s take a look at some examples from real companies...

By Whereoware staff on Friday, November 16, 2012 2:15 PM

Each month, we'll be interviewing one of our fab employees here at Whereoware. For November, we're pleased to introduce Karen Patino, one of our talented Graphic Designers!

By Whereoware staff on Thursday, November 08, 2012 8:57 AM

A few weeks ago, we optimized page headlines using insights gleaned from MarketingSherpa’s B2B Summit 2012 (for a refresher, see Web tip: easy changes to optimize your landing pages – part I). Now, it’s time to take it one step further. Let’s jump straight into the next bits of content: the top few inches of your page.

Just like the preview frame of an email, the uppermost part of a page is the first thing your visitors will see, and often the only thing that will convince them to stay. Optimizing this part properly could mean the difference between a conversion and a bounce.

By Whereoware staff on Thursday, November 01, 2012 3:56 PM

You may have heard it said that there are “no shortcuts to the top,” but Google is making a good effort to prove that adage incorrect. Their aptly named “Shortcuts” feature was designed with one goal in mind: to help you see your data the way you want in record time.

Shortcuts allow you to easily jump to information you want to see (with any filters, segments, and other customizations already in place) without having to tweak settings to get it right. You get peace of mind, knowing you’re comparing apples to apples, without worrying that you’ve missed a step when reapplying your filters. After all, if you’ve done it right once, why repeat the process?

By Whereoware staff on Friday, October 19, 2012 7:31 AM

Each month, we'll be interviewing one of our fab employees here at Whereoware.  For October, we're pleased to introduce Scott Brinser, our Chief Financial Officer!

By Whereoware staff on Monday, October 15, 2012 10:54 AM

 Whereoware conducted a survey of retailers and vendors at the 2012 summer gift and home shows, with questions ranging from how they use email to where they see the biggest growth in the next 12 months. When we combined that information with data from our own clients and outside sources, we saw 5 key trends emerging again and again.

By Whereoware staff on Monday, October 08, 2012 12:21 PM

By now you’ve set goals in Google Analytics, and learned how to track your sales funnel, for maximum impact. These are very important steps, but the process is not complete; without a way to interpret these goals and funnels, you’re not actually learning anything from what you’ve done. This is where goal reports come in.

By Whereoware staff on Monday, October 08, 2012 12:15 PM

Here at Whereoware, we deal with all sides of B2B business - sales, marketing, development, and more – and a big portion of that business deals with lead generation. Since this area is such a hot topic for most B2B companies, we all know how important demand generation programs can be.

Have you ever wondered which demand-gen channels your peers find most successful? Will they be spending more or less on leads next year, and for what channels? These aren’t questions that have easy answers, but our friends over at the research firm Software Advice have recently launched a survey to tackle this very important area of marketing. If you are a B2B marketer, you’re invited to participate. We geeks love data, so of course, we’re chomping at the bit for this one!

By Whereoware staff on Thursday, October 04, 2012 8:59 AM

Every few months, we like to take a look back at recent posts to see what worked and what didn’t. This quarter, marketing automation was the clear-cut winner – three out of our five top-performing blog posts explored how to make your email programs a succcess.

We also learned that giving Whereoware employees room to share their talents was a great idea; our two most popular blog posts came from WOW employees Faith & Peter. In addition, our readers seemed to like companies with a sense of humor just as much as we do: check out Web tip: 3 ways to turn a website error page into an asset for a fun collection of 404 pages from other websites. You won’t regret it!

By Whereoware staff on Thursday, September 27, 2012 3:44 PM

Back in August, Responsys Inc published their 2012 Look Book, highlighting their favorite email creative from the past year. The choices were excellent, including thought-provoking fundraising emails (Royal National Institute of Blind People), entertainment emails populated with dynamic content (Sky), personalized + event-triggered e-commerce emails (Pizza Express), and many more.

We found ourselves particularly drawn to one of the emails, which had actually made the rounds here at Whereoware back when it was originally sent to subscribers in April 2012. The email came from Brooks Brothers and was part of an effort to promote a new line of polo shirts. While the topic in and of itself might have been take-or-leave-it, Brooks Brothers went above and beyond with a creative concept which teased readers with the idea of a $2000 polo shirt that in fact turned out to be a little something more.

In this blog post, we’re breaking down the Brooks Brothers email, figuring out what works, what could be improved, and why it merited inclusion in the Responsys 2012 Look Book.

By Whereoware staff on Monday, September 17, 2012 12:47 PM

Each month, we'll be interviewing one of our fab employees here at Whereoware.  For September, we're pleased to introduce Rachel Shirey, a graphic designer + online marketing manager!

By Whereoware staff on Tuesday, September 11, 2012 4:10 PM

Some of us here at Whereoware recently had the good fortune to attend MarketingSherpa’s B2B Summit 2012. At this conference, MarketingSherpa put out a great checklist meant to help marketers optimize their landing pages. Over the course of a few blog posts, we’ll be enacting some of these recommendations on our own site, revamping the Whereoware “Contact Us” landing page – and we’ll walk you through it every step of the way. In the end, we’ll share the results of what we’ve learned; feel free to do the same!

By Whereoware staff on Friday, September 07, 2012 4:02 PM

Last week, we reviewed how to set goals in Google Analytics, allowing you to track whether or not your visitors have completed certain tasks.

When tracking any goal, it is important to track the path users take to reach the goal. As Google puts it, this helps you analyze how well your site directs people towards your target. This is where the sales funnel comes into play.

At their most basic level, funnels use URL Destination Goals to track where visitors enter and exit your predicted path on the way to these goals. Sound complicated? It’s really not. The path in question is a series of pages that you expect your visitors to see on their way to your Destination Goal. Whether or not they actually do come across them is telling.

For example, if you see a large exit rate on the shopping cart page, and this page requires them to create an account or log in, it may be that customers simply don’t want to deal with the hassle, or have privacy concerns. Consider allowing for anonymous checkout, and you may see positive results (for more information on the benefits of anonymous checkout, see “Web tip: anonymous checkout”).

Before you can make these judgment calls, however, you’ll have to get a look at the sales funnel, so let’s dive in.

How to set up the funnel (warning: you must be an admin to set up a funnel)

  1. First, create a URL Destination Goal (for a quick how to, see original post, “Google analytics tip: go for the gold with goal setting”)
  1. Select Use funnel
  2. Enter the URL for the first step in your sales funnel (without the domain name - so /thankyou.aspx, not www.company.com/thankyou)
  3. Enter an easily recognizable step Name
  4. If you'd like to make that first step 'required,' select Required step. This means that users entering the funnel will HAVE to see this page, and will not be counted if they follow the sequence later on without seeing this page first.
  5. Choose + Goal Funnel Step with an appropriate name and URL for each page in your sales funnel sequence
    • Your steps will only be the pages leading up to your 'destination URL' - remember, that part is your Goal! So, if you'd want your sales funnel to end at a thank you page, you'll want to cut off the funnel steps at the checkout or confirmation page.
  6. Click Save

By this point, you should have done the hard work of setting up goals and funnels. That’s half the battle! But once the data rolls in, what can you learn from it? To find out, stay tuned for part III of this blog series on Google Analytics Goals + Sales Funnels, where we’ll cover how to view and interpret your Goals Report…

 

 

Like what you see? Check us out on Facebook, twitter, or Pinterest!  

 

By Whereoware staff on Thursday, August 30, 2012 12:42 PM

A few weeks ago, the world was entranced by the competitions and results of the 2012 Olympics. While most of us will never run a 4-minute mile or do a backflip off of a diving board, there is something we can learn from these athletes. Whether it was beating a world record, making it to the medal stand, or even just getting to the Olympics in the first place, all of these athletes began with goals.

Unlike the Olympics, the competitive ‘sport’ of business allows you to be measured against yourself, not others. Rather than aiming for an objective medal, YOU can decide what defines success and what defines failure. The first way to do that is to figure out what’s important to you.

By Whereoware staff on Wednesday, August 29, 2012 8:16 AM

Consumers get excited as movies cycle in and out of theaters, new items are added to restaurant menus, and the latest generations of gadgets premiere. All of these things spur excitement by providing something new for consumer consumption.

This ‘excitement’ can be translated right to your website. In fact, SEOmoz shares that some SEO practices recommend adding between 20-30% new pages to your site each year, in an effort to maintain ‘freshness’. Need more of an excuse? These three factors should encourage you to switch up your web pages...

By Whereoware staff on Monday, August 13, 2012 1:05 PM

Were you a pro at ‘Go Fish’ as a child? The game is a great model for sales: after all, when a tradeshow is over, you want to be the one left holding the most business cards. But if you don’t have time to turn all those cards into prospects, racking up contacts won’t put you any closer to securing sales.

Marketing automation provides a solution. It streamlines sales activity, allowing reps to focus their time on only the most promising leads. But how effective is marketing automation at converting these leads into customers?

By Whereoware staff on Thursday, August 09, 2012 2:13 PM

This week, we have a guest post from Whereoware Web Marketing Manager, Peter Bergen. Recently, Peter’s A/B test for Paragon won Honorable Mention in the B2B Email Blast Templates category during Which Test Won’s 2012 Email Test Awards. This test was also added to the 2012 Email Tests Hall of Fame. Here, he breaks down his experiment, and shares secrets to making A/B tests work for you.

By Whereoware staff on Friday, August 03, 2012 1:40 PM

Each month, we'll be interviewing one of our fab employees here at Whereoware.  For August, we're pleased to introduce Jonathan Malloy, an account manager and Active Merchandiser support team member!

By Whereoware staff on Tuesday, July 31, 2012 10:34 AM

As social media becomes a more widely used marketing tactic, it becomes more and more important to be able to measure its effectiveness. Thankfully, Google Analytics offers ‘Social Reporting” to help you measure the more intangible figures associated with social media marketing and, hopefully, to put you that much closer to being able to justify your social efforts.

By Whereoware staff on Friday, July 27, 2012 4:45 PM

Site visitors come across dead pages all of the time, either by following a broken link or typing in the wrong address. The situation, while not ideal, is common enough. What really matters is what you do with it once it occurs. Should you leave your visitors hanging with a one-size-fits-all error message? Absolutely not! How you choose to handle lost customers maybe the perfect time for you to shine.

By Whereoware staff on Wednesday, July 18, 2012 9:49 AM

Each month, we'll be interviewing one of our fab employees here at Whereoware.  For July, we're pleased to introduce Arash Ebrahimi, one of our iOS developers!

By Whereoware staff on Monday, July 16, 2012 1:40 PM

This week, we have a guest post from Whereoware Online Marketing Manager, Faith Albers. As point person for several client accounts, she has sent plenty of emails in her day. Here, she shares some tips on how to send emails like a professional...

By Whereoware staff on Thursday, June 28, 2012 8:17 AM

People navigate the web in different ways. Some may be accustomed to typing out the full URL of a desired site, while others may navigate entirely via Google at this point. Similarly, on websites, some people may be more comfortable using drop-down menus; others may scan sidebars for clues as to where their desired products are located. Still others are drawn automatically to the search bar, no matter where it’s located.

Customers are going to come to your website in many different mindsets, from many different angles, and it’s important that you’re ready to direct them regardless. One way to do this is to ensure you have multiple access points to important areas of your website.

By Whereoware staff on Wednesday, June 27, 2012 1:51 PM

Direct and assisted conversions are two ways of looking at how a company made revenue. What’s the difference? Let’s use a typical e-commerce website as an example.

By Whereoware staff on Thursday, June 21, 2012 3:18 PM

Each month, we'll be interviewing one of our fab employees here at Whereoware.  For June, we're pleased to introduce Jenna Dutcher, one of our Online Marketing Managers!

By Whereoware staff on Tuesday, June 12, 2012 2:14 PM

There are a variety of email domains out there - which do you use? You may have stuck with your original, housed at aol.com or Hotmail.com. Or maybe you are more of a Gmail.com person, known as the domain of ‘techies’ and academia. Stereotypes abound for a whole range of other email providers. If you’re reading this in the office, there’s a good bet that you’re using an Outlook account…or perhaps you’re solely Apple-focused, and cherish your mac.com or me.com address.

Whatever the platform, marketing automation experts are taking its features into account and actively marketing towards you. Tailoring campaigns to reflect particular email platforms can make a world of difference.

By Whereoware staff on Friday, June 01, 2012 11:57 AM

When Whereoware founder Eric Dean was asked to write an editorial for Gifts and Dec magazine, he jumped at the chance.  In the resulting article, Lessons from Industry Leaders, he shares his thoughts on the current state of technology in the gift and home industry, the need to make customer communications more relevant and compelling, and some fascinating insights from Whereoware clients.  

By Whereoware staff on Thursday, May 31, 2012 9:54 AM

We recently took stock of a number of our Gift and Home B2B clients. Along the lines of the Dow Jones Index, the E-com Brief provides a benchmark for overall online activity in the Gift and Home industry. Take a look and see what we found!

By Whereoware staff on Tuesday, May 29, 2012 7:24 AM

Each month, we'll be interviewing one of our fab employees here at Whereoware.  For May, we're pleased to introduce Micha Rhodes, a Whereoware Web Developer and Account Analyst!

By Whereoware staff on Monday, May 21, 2012 1:54 PM

With the large numbers of companies employing email marketing campaigns nowadays, it’s become more and more difficult to make your message stand out to customers. Having them visually jump out is a good start. We’ve talked about innovative designs such as side-scrolling emails, but that kind of ingenuity is only effective once customers open your email. What if you could catch their attention beforehand?

By Whereoware staff on Thursday, May 10, 2012 11:51 AM

At its core, e-commerce is about maximizing profit. Knowing which products are most profitable and/or most popular can help you to make more informed decisions about both your website and product lines. The new version of Google Analytics makes it simple to find the information you need.

By Whereoware staff on Thursday, April 26, 2012 3:11 PM

So you want to start tracking your marketing efforts. Setting up tools like Google Analytics is a great way to stay on top of your data and ultimately on top of your marketing efforts. Unique visits, conversions, and bounce rates are great places to start…but what if you don’t know what those things mean? Never fear, Whereoware is here to help!

By Whereoware staff on Thursday, April 26, 2012 2:30 PM

 What is a side-scrolling email? As the name might imply, this format is a horizontally designed email that requires the user to scroll sideways to view more content as opposed to scrolling down.  Why we like them: Want to jazz your email up a bit? A side-scrolling email is the perfect way to do that. Many people have never seen it before, compelling them to look because of the novelty factor (at least the first time you try the design). This means that your email will stand out in the inbox...

By Whereoware staff on Wednesday, April 25, 2012 1:25 PM

Each month, we'll be interviewing one of our fab employees here at Whereoware.  For April, we're pleased to introduce Rochelle Pennington, our Creative Lead + Web Developer!

By Whereoware staff on Wednesday, April 18, 2012 1:01 PM

While they may differ in sales process and website format, the dirty little secret of e-commerce companies is that those on the B2B and B2C sides are becoming more and more alike every year. And why shouldn’t they? After all, the people behind purchasing decisions are all human, and are equally susceptible the same marketing strategies, so it’s a smart move to take advantage of sales practices from the ‘other’ side. Why invent the wheel if it’s already been invented? There are great tips and tricks from B2B that you can employ in B2C, and vice versa.

However, if you’re still treating every company and individual the same, you’re missing out on some prime sales opportunities…and likely a large amount of revenue. That’s why it’s important to take your cues from the other side of the aisle, but ensure that the end result is personalized to your user above all else.

By Whereoware staff on Thursday, March 29, 2012 8:48 AM

Consumers love tablets – that fact is well understood. The release of the new iPad a few weeks back broke sales records and launched waiting lists right from the get-go. We know consumers are both using and converting on tablets.

But what about users on the B2B side of things? As many predicted, there has been rapid adoption of tablets in the workplace itself. A 2012 AT&T survey found that two-thirds (67%) of small businesses surveyed use tablet computers, up from 57% in 2011. B2B tablet use isn’t just confined to in-office activities, however. These companies are also bringing tablets into their sales process.

By Whereoware staff on Monday, March 26, 2012 9:47 AM

Each month, we'll be interviewing one of our fab employees here at Whereoware.  For March, we're pleased to introduce Mike Hoffman, our Sales & Business Development Manager!

By Whereoware staff on Friday, March 16, 2012 3:41 PM

Have you ever seen an animated GIF used in an email campaign? It’s quite possible that you haven’t; most companies use them sparingly, and with good reason. While animation can help your email pop – movement both attracts the eye and allows you to showcase more in one space (and above the fold!) – animated GIFs can raise some problems when incorporated into email campaigns.

So, how can you ensure that your animated GIFs are up to snuff?

By Whereoware staff on Monday, March 12, 2012 1:00 PM

A few weeks ago, we wrote about hidden gems in the new version of Google Analytics. One of the most valuable of these is the new “Real Time Reporting” option, which is still in beta, but is so feature-rich that it deserves its own separate blog post. So, without further ado, let’s explore.

By Whereoware staff on Monday, February 27, 2012 12:06 PM

When ‘mobile’ first appeared on the scene, the concept was limited mainly to phones, so many still think of mobile sites in terms of smartphone browsers. However, with the debut of the iPad and other tablets, ‘mobile’ quickly began to encompass tablet browsers as well.

To be fair, both tablets and smartphones are mobile – they unhook the tethers and let you take ‘computing’ away from computers. But there are some key differences that designers need to keep in mind.

By Whereoware staff on Friday, February 24, 2012 3:20 PM

A “pre”header element comes before anything else in the email, immediately before the nav bar (for information on nav bars, see previous post Marketing automation tip: do email navigation bars help or hurt?). Its key purpose is to summarize the main point of the email, so that if the images are not displayed, customers know what your email is trying to say.

By Whereoware staff on Wednesday, February 22, 2012 8:51 AM

The new interface of Google Analytics has been live for a few months now and we have discovered some great features that weren’t heavily promoted in the initial excitement.

These “hidden gems” have been right under your nose, providing brand new information on your data or perhaps just a new way of looking at the same old numbers. Here are some of our favorite innovations.

By Whereoware staff on Monday, February 13, 2012 10:09 AM

Each month, we'll be interviewing one of our fab employees here at Whereoware.  For February, we're happy to introduce Dan Caro, a web marketing manager!

By Whereoware staff on Wednesday, February 01, 2012 1:54 PM

 By now, it should be a well-established practice to design for mobile. We’ve said before that mobile web traffic is growing at an alarming rate – almost 160% in 2010! But is all mobile the same? Or do you need to pay a bit more attention to tablet shoppers?

By Whereoware staff on Monday, January 30, 2012 2:17 PM

Each month, we'll be interviewing one of our fab employees here at Whereoware.  First up is Faith Albers, one of our hard-working marketing managers. Enjoy!

By Whereoware staff on Tuesday, January 10, 2012 8:56 AM

"What is the best time to send emails?"

"How do you know?"

The internet is peppered with blog posts all attempting to answer these same questions. One company may think the prime time for email sends is 8 am, while another may say it’s 11 pm.

So which is it?

The problem is that all of these companies have different types of audiences, so it is difficult to nail down the optimal time based upon another company’s successes.

By Whereoware staff on Wednesday, January 04, 2012 10:13 AM

By now, you know that Google Analytics can be used for many types of analyses, from pinpointing referral sources to uncovering which keywords your customers are looking for. But if you’re an ecommerce site, you may be missing out on one of the most important features – Google Analytics’ ability to take stock of revenue stats using ecommerce tracking.

Sounds great, but how?

By Whereoware staff on Thursday, December 22, 2011 4:00 PM

Even with highly organized categories and an easy-to-understand nav bar, customers may still have trouble finding products on your site. Help shoppers find what they want with internal site search…

Why?

In 2010, 90% of companies said that search was the number one means of navigation on their site and that 82% of visitors use site search to find the information they need (Google Enterprise, 2010). Perhaps the most telling testament to the importance of search, however, is the fact that 80% of visitors will abandon a site if search functionality is poor. Transform your site abandonment rates by creating an intuitive site search.

By Whereoware staff on Tuesday, December 20, 2011 3:45 PM

With the new year approaching, now is a great time to brush up your email creative. Try out our top five creative tweaks to get your email ready for 2012.

By Whereoware staff on Tuesday, December 20, 2011 2:45 PM

We’ve talked about the benefits of working social media into both your website and email campaigns. With any luck, the two efforts will play off of each other, encouraging site visitors to sign up for emails and driving email recipients to your site. But how do you know if your social media efforts are having any effect?

Some important social metrics can’t be measured by Google Analytics, such as the number of comments on your blog posts, number of followers who are sharing your content or the number of followers who like your content. The Google Analytics platform, however, is a great place to look for information on the effects of social on your website.

By Whereoware staff on Friday, December 16, 2011 10:41 AM

Your inbox is likely awash with holiday emails, but as 2012 approaches, marketers are already gearing up for their next targeted campaigns. Don’t fall behind the pack - here are some trends to watch that’ll keep you in the game.

By Whereoware staff on Thursday, December 08, 2011 3:16 PM

Right now, you’re reading a company blog. It may even be the thing that brought you to this site. If that’s the case, our blog has done its job. Is your blog doing its job?

If you don’t currently have a blog, you’re not alone. Only 22% of Fortune 500 companies have a public-facing blog. However, 86% of Inc. 500 companies now say they consider blogging to be a successful social media marketing tactic.

By Whereoware staff on Tuesday, November 29, 2011 12:23 PM

If you’ve gone to an ecommerce website in the last decade, there’s a good chance you’ve used a site’s internal search. Web designers have gotten wise to the fact that many customers know exactly that they’re searching for and don’t want to browse through products to find it. That’s why most sites, nowadays, have an internal search bar.

Your customers are using internal search. Why aren’t you?

By Whereoware staff on Monday, November 28, 2011 12:39 PM

Social media marketing is on fire right now. It seems like every advertisement, commercial, or email refers the customer to a Facebook or twitter page with a promise of special offers or other enticements. Why is this? Perhaps it’s because the speed of social media enables users to take advantage of viral marketing. Perhaps marketers appreciate the immediacy of the medium, which allows brands to be at the top of customers’ minds for an extended period of time. Or could it be that people like to communicate on a more personal level rather than receiving just a list of sales and dates?

By Whereoware staff on Wednesday, November 23, 2011 1:51 PM

Alt-tags can be a huge boost to SEO, but before you decide whether or not to put them on your site, you first must understand what they are and why they’re beneficial.

What are they?

An alt-tag (or “alt text”) is exactly what it sounds like – a tag entered into HTML that denotes the “alternative” text that should appear if the element in question doesn’t render properly. These elements include both images and videos. While not as visually pleasing as an actual image, alt-tags ensure that the meaning behind your picture isn’t completely lost.

By Whereoware staff on Friday, November 04, 2011 12:40 PM

 You may have noticed that Google has rolled out changes across many of their platforms recently. One area that this affects is Google Analytics. While it’s very different from the old version, these changes are largely for the better.

To access the new interface, log in to your account and click “New Version” at the top right of your screen next to your email address.

By Whereoware staff on Tuesday, October 25, 2011 11:04 AM

Before we can talk about pros and cons of using navigation bars in marketing automation, we must first clarify what they are. The nav bar is the area immediately after the preheader in an email. It usually contains multiple links to different areas of your site for navigational purposes, hence the name.

Pros

There are some obvious advantages to having these categories front and center in an email. Any time marketers can direct potential purchasers to their specific goals – to “kitchen goods,” for example, rather than the homepage in general – they put them that much closer to making a purchase, and lower bounce rates. Nav bars also mean that even specific emails which hold no appeal to a particular customer still have a chance of gaining click-throughs or even conversions, since they are reminded of other things offered by the same brand...

 

By Whereoware staff on Monday, October 24, 2011 1:30 PM

Digital marketing has long been cursed with attributing conversion to the last action a user took. For example, if a customer arrives at your site via organic search and then makes a purchase, most platforms (including Google Analytics) attributed this credit solely to SEO success. While this does tell you that the person ended up converting because of your SEO strategy, it doesn’t show you the complete picture.

By Whereoware staff on Monday, October 24, 2011 12:14 PM

Were you one of the many children who saved cereal box tops, hoping to mail them in for a “free” prize? Those free prizes never came free, though; you (or your parents) had to spend money on the cereal in the first place, then include $X shipping/handling…eventually, the costs added up to the point where you were essentially paying the original cost or possibly more than the value of the prize itself. But that’s not what you – or today’s modern consumer – saw. What grabbed your attention then, as now, was the concept of “free”.

By Whereoware staff on Tuesday, October 18, 2011 8:46 AM

"Hello Account #XYZ, thank you for clicking/calling/writing..."

Form emails and letters are a personal pet peeve for many people. The format is rote and clearly interchangeable among recipients. Even referencing a specific topic of interest would go a long way towards winning them over. But in the modern world how can a company possibly do this with so many clients and so little time? As paradoxical as it may seem, using automation to personalize services actually does make logical sense.

By Whereoware staff on Thursday, September 29, 2011 8:53 AM

“Can you hear me now?”

It’s a joke that’s funny in mobile phone ads, because with phones, there’s an easy answer: either you hear someone, or you don’t. With email, the line can be less distinct. Colors and a great layout may spur click-throughs (they “hear” you), while lines and lines of incomprehensible prose may halt any chance at revenue, but if you don’t have a call-to-action, it’s difficult for customers to know what to do next.

By Whereoware staff on Tuesday, September 27, 2011 4:27 PM

So you’ve gotten visitors to your site, through email marketing or SEO! Great job. But getting them there is only half of the battle- this is an ecommerce site, so the next step is to entice your customers to purchase.

A common complaint from customers of brick-and-mortar stores is that the cash registers are “too hard to find”. In those stores, however, there are at least salespeople to ask for directions or assistance! On the internet, customers are pretty much on their own, so it’s important to make the ‘cash registers’ (Shopping Cart/Checkout) as accessible as possible.

By Whereoware staff on Thursday, September 15, 2011 9:14 AM

Often times, it’s difficult to get a sense of a site’s performance when you’re flipping back and forth between stats on said performance and an image of the layout itself. Google Analytics’ “In-Page Analytics” feature, a floating overlay that shows layers helpful statistics on top of a real-time image of a page, is a handy way to view both at once.

By Whereoware staff on Tuesday, September 13, 2011 2:11 PM

When the Google search empire first began, they would just list out all the sites relevant to your search, with a small description of each page under the title. This fueled the development of SEO best practices, including that meta titles and descriptions not only accurately describe the features of a site but also that they do so succinctly, or risk being cut off mid-way (somewhere in the neighborhood of 150 characters for meta descriptions). Then as Google got smarter (as if that was possible), they listed 2-4 popular pages for the top ranking site directly under the site’s home page. These sitelinks meant that you could conveniently access pages within the site right from the search results, rather than clicking through the site to find the page you wanted.

 

By Whereoware staff on Wednesday, August 31, 2011 12:37 PM

More and more we are seeing social media and email marketing converge. It makes sense. Both channels can work together to extend your reach, create meaningful conversation with customers and increase conversions.

The three ways

  1. Include your social media channels in the header of your email. Many email platforms have made this super simple with plugins. Even if your email platform doesn’t have a plugin, it is easy to find free social media icons to add to your email header (hint: just Google free social media icons). Once you add them to your header, don’t forget to link them to your social media platforms.

     
By Whereoware staff on Friday, August 26, 2011 2:20 PM

If you are like most companies, most of your organic search comes from branded terms, aka people who have already heard of your company. You can get a lot more insight if you filter out the branded terms and see how true prospects are finding you.

The how to:

By Whereoware staff on Wednesday, August 17, 2011 2:10 PM

 In the last post we talked about the benefits of adding customer reviews to your website, or opening the floor to customers on your various social media platforms. Open discussion can be a great thing; however, allowing for open commentary means just that – you’re allowing customers to speak openly, regardless of whether or not you like their opinion. You can hope for the best (“[X] product never leaves my side!” “I can’t live without my [X]!”), but as the adage goes, you must always be prepared for the worst.

By Whereoware staff on Friday, August 05, 2011 8:52 AM

 Take a moment to think about why customers come to your ecommerce site. Not HOW they get there (search engine, email, direct traffic…), but what their purpose is in doing so. Are they looking to buy something? Do they want further information on a product before they purchase? Often, it’s a combination of these two goals. And you should be able to meet them both - you (naturally) have the product for sale and copy describing the item. But for many people, that information may not be enough.

By Whereoware staff on Friday, July 22, 2011 9:03 AM

Not every person has a good memory. Sometimes it’s hard to remember names or faces, or even where you put your keys in the morning. So it’s no surprise that while juggling the many pieces that go into making a successful ecommerce business, people often tend to forget what their previous moves were.

Google Analytics provides the perfect examples of this, both of the problem and a resolution. We all like seeing positive changes in our data, whether it’s an increase in visits, conversions, time on site, etc. But unless you can figure what happened at that moment in time that may have caused the change, you’ll never be able to replicate it to achieve the same results.

By Whereoware staff on Tuesday, July 12, 2011 12:41 PM

What you will learn:

Discover the powerful stats for abandoned cart emails that prove they work. Learn how to put the campaigns together including: timing, messaging and frequency. Plus, see some real life examples.

Cart abandonment defined:

Cart abandonment occurs when a shopper adds an item to their cart, but does not complete the purchase. According to industry experts, cart abandonment rates range anywhere from 60-70%, which coincides with data we have collected from our own clients which show an average of 69% abandonment.

Let the data speak for itself!  Download the entire guide here: Abandoned Cart Emails: the facts, the data and the how to. (.pdf, 2.87 MB).

By Whereoware staff on Tuesday, July 12, 2011 10:13 AM

 Your customers are not a nameless, faceless mass, and it’s important to treat them as individuals. Online marketing presents a unique advantage to webmasters: based on the specific ad that directed them to your website, you have an idea of what they’re looking for even before they arrive. But to take advantage of this, you need to make sure you’re showing these customers the information they want without making them jump through hoops. This is where landing pages come in.

Many sites direct every customer to the same page, often times the home page. But this doesn’t make sense! If the customer has discovered your site in the first place by searching for “boys’ clothes,” there is little advantage in making them wade through shoes, ties, and princess dresses before they get to the item they want. It’s sad but true: the longer you make them search, the greater the chance that you’ll lose that sale.

By Whereoware staff on Friday, June 17, 2011 12:25 PM

Google Analytics allows you to track where your customers are coming from. In your account, click on the ‘Traffic Sources’ bar on the left hand side (1.), and it will show you an ‘Overview’ of traffic coming to your site. Information on the different sources is displayed prominently on the screen (2.).

Google shows that there are three different ways customers ended up on your site, but what exactly do these mean? We’ll use a coffee shop example to explain.

By Whereoware staff on Thursday, June 16, 2011 12:30 PM

Back in late May, members of the Whereoware marketing team got the chance to go to the 2011 Silverpop Client Summit. We’re big fans of Silverpop; their programs are easy to use and enable us to do what we do best, helping clients through marketing automation, lead generation and sales support, and even offering strategic consulting to guide them through large amounts of data.

We were already Silverpop’s largest B2B Agency Partner, and now we’re extremely pleased to announce that we’ve also been named Silverpop Agency Partner of the Year for our collaboration with Silverpop. We are extremely flattered and honored to win this award.

By Whereoware staff on Monday, June 06, 2011 3:28 PM

Simply defined, automated targeted campaigns are emails that are directed to a specific group of people and are triggered based on a set of rules or criteria. The most classic example of this is the ‘Welcome’ campaign. It is sent to those who have just registered to receive your emails and is triggered off of that registration date.

We love automated targeted campaigns because we know they work! We have completed hundreds of these campaigns for clients over the years and have found huge increases in effectiveness when compared to normal blast mailings. For instance, we’ve observed the following differences when comparing automated mailings against normal mailings...

By Whereoware staff on Thursday, June 02, 2011 3:34 PM

Images are flashy and certainly attractive. It’s rare to find a website nowadays that doesn’t use them to showcase merchandise. However, there is a very real risk that comes with relying too heavily on images when designing your website – in terms of search engine optimization, you’re essentially shooting yourself in the foot. After all, search engine spiders index based on text alone, and as someone once said, “spiders still can't appreciate art.” As attractive as your carefully designed images may be, any text you’ve placed “on” them will be unreadable to spiders. 

By Whereoware staff on Tuesday, May 31, 2011 1:19 PM

If you’ve allowed your analytics to account for every single visit, your results are likely skewed. But why on earth would you want to exclude data from potential customers? Here’s the thing: not every visit is from a customer, or even an ‘interested’ party! What about other employees of your company, and you yourself? If you’re continually allowing Google Analytics to track the number of times your internal company computers have made visits to the sites, you’re falsely skewing your results.

You’re in luck, though – Google engineers have thought ahead and given you a way to prevent these sorts of miscalculations. While the default setting on Google Analytics is to count all incoming traffic regardless of source, you have the ability to set filters for your account.

By Whereoware staff on Tuesday, May 31, 2011 11:58 AM

In email marketing, as in telemarketing, there is a key difference between persistence and pestering. One can garner customers, whereas the other will get you on a Black List in a hot second. But how do you know where to draw the line?

By Whereoware staff on Friday, May 27, 2011 3:16 PM

Industry best practices recommend focusing each page on a single keyword, rather than trying to optimize for several at once. This helps with search engine optimization (SEO) and makes it easy for consumers to find targeted information.

By Whereoware staff on Tuesday, April 26, 2011 11:03 AM

“Brevity is the soul of wit,” wrote Shakespeare, and this principle of communication has held true for centuries. In email marketing, too, brevity can pay off big time. A recent study found that marketing posts on Facebook that are less than 80 characters create 27% more engagement than their longer counterparts. In email subject lines, this concision is equally important if not more so, given that many email providers crop subject lines after a certain number of characters.

The character limits

Various studies have found that the major email providers tend to cluster between a 40 and 50 character limit for their subject lines:

  • AOL: 38
  • Hotmail: about 45 for their initial line (using word wrap)
  • Yahoo!: 47
  • Gmail: 130
  • Thunderbird: 130
  • Outlook: 255 characters

 

By Whereoware staff on Tuesday, April 26, 2011 9:26 AM

Picture this: it's a Monday morning, and you're going about your usual business of monitoring activity on the company website. You comb through the information on Google Analytics. The landing and exit pages are trending in a predictable pattern, your AdWords campaigns are doing well, and most factors appear to be normal. However, the Google Analytics pageview graph shows an inexplicable bump in last week’s data…an increase in homepage visits.

A co-worker suggests that this may be a fluke occurrence, with consumers making purchases in anticipation of the weekend's activities. However, neither of you can recall this type of increase in weeks past – was it there, but less pronounced? The only way to tell if this is anything out of the ordinary is to compare this week's numbers to those from previous weeks. Google Analytics has a handy built-in feature which will allow you to compare data between any time periods.

Comparing dates, step by step...

By Whereoware staff on Tuesday, April 05, 2011 2:25 PM

Imagine going to a grocery store and being forced to sign up for the chain’s Super Saver Card before you purchase your items. Don’t want to give your personal information? Too bad. You’ll have to find another retailer.

This scenario seems laughable in a brick-and-mortar store; however, it happens on e-commerce websites every day. By requiring customers to register accounts and login each time they want to make a purchase, many websites ignore key human characteristics: impatience and cautiousness. One of the biggest issues with requiring a password for checkout is that it invites a moment of pause, bringing with it the inevitable questions:

By Whereoware staff on Friday, March 25, 2011 12:18 PM

It seems almost everyone has Facebook and Twitter links on their website these days, but how effective are they? If you only have a pretty little icon in the bottom corner of your website, you probably aren’t directing as much traffic to your social network profile as you think you are.

Users are humans after all, so while they respond well to visual objects, they process language commands even better. Try wording your social links with actionable terms like this, “Follow ABC Inc. on Twitter.” Get even more click-throughs with something like this, “You should follow ABC Inc. on Twitter now!” You’ll be surprised to see how many more followers, or fans, you collect!

By Whereoware staff on Friday, March 25, 2011 11:42 AM

Image-only emails look beautiful. You have full control over your branding and messaging and frankly, they are easier to design. The drawbacks, however, are too serious to ignore:

By Whereoware staff on Friday, March 25, 2011 11:31 AM

Every time we turn around someone is asking us about mobile. It is obviously in the forefront of many people’s mind and rightly so. Mobile traffic is growing at light speed. According to study by Cisco, it is estimated that global mobile web traffic grew 159% in 2010. That is 4.2 times faster than standard broadband traffic. The study predicts by 2015, smartphones and tablets will make up just over 30% of the mobile market.

So we know that optimizing your site for mobile is important, but how important is it to you right now? Google Analytics makes it super easy for you to find that out. You can see the number of people using mobile devices to access your website, where they are coming from and what they are doing on your site, allowing you to make decisions based on actual usage, instead of guessing.

By Whereoware staff on Wednesday, March 23, 2011 12:57 PM

We are going to be releasing all of our thoughts into the wild! Look out for great articles, tips and techie goodness soon!