New York International Gift Fair
Visit NYIGF.com »
30% increase in visits
Overview
NYIGF showcases lines across the home, lifestyle and gift spectrum. It hosts over 35,000 attendees and 2,800 exhibitors twice a year. They had four goals:
- Update the brand image
- Easily change content on the website
- Provide visitors with a personalized one-to-one experience
- Create a user friendly tool for visitors to find exhibitors
What we did
The site received an updated look with a content management system that is easy to update. The site is intelligent so attendees have a personalized experience when visiting the site. Lastly, a custom "way finder" tool was created to help attendees find the exhibitors they wish to visit.
Services used
Design + dev features
- Custom development
- Content management
- Integrated online catalog gallery
- Web analytics
- Social media + multimedia apps
- Web hosting, maintenance + support
- Client-side development
- Server-side development
Marketing features
- Lead generation + sales Support
- Marketing automation
- Personalized email marketing
- Marketing analytics
- Search engine optimization (SEO)