Whereoware joins "Like for Life" Facebook campaign
September and October social media fundraising to benefit Gift for Life
September 20, 2011 – Gift For Life, the gift, stationery and home décor industries' sole charitable organization, today announced that Whereoware has launched a "Like for Life" fundraising campaign on Facebook benefitting Gift for Life.
Throughout the months of September and October, Whereoware will donate $3 to Gift for Life for each Facebook user who "Likes" the Whereoware Facebook page. For more information, visit www.facebook.com/whereoware.
"As a company developing online marketing strategies for our clients, we know social media's ability to virally spread a message can play a large role in a company's or charity's success. The Like for Life campaign is a great way to support Gift for Life and raise awareness of their mission and hard work," said Eric Dean, president of Whereoware. "We hope that other companies will follow our lead to make this social campaign go viral."
Participation by GLM/NYIGF® and gift & home wholesale shopping site bwconnect™ was previously announced.
All three companies are encouraging other companies to launch their own "Like for Life" fundraising initiatives. As part of this, Brandwise is creating a package of materials-graphics, logos, and registration materials-that will offer turnkey participation for suppliers and retailers interested in fundraising through Facebook. Complete details and participant materials will be available soon.
"Whereoware's generosity is helping take our mission to the industry via new support channels. Together, we are creating an even broader and united effort to fight HIV/AIDS," commented Leslie Nathan-Street, chair, Gift for Life Board of Directors.
Each year, Gift for Life hosts events throughout the U.S. benefitting DIFFA. The primary mission of Gift for Life and DIFFA is to eradicate the AIDS pandemic in the U.S. Working together, Gift for Life and DIFFA will continue to raise funds for HIV/AIDS service and education programs. For additional information please visit www.giftforlife.org. Follow Gift for Life's efforts via their e-newsletter, available at http://www.giftforlife.org/about_gfl/press-releases-and-newsletters/.
About Whereoware
Whereoware is a web strategy, design, development and marketing company. With proven success and endorsements from leading players, Whereoware has been serving manufacturers in the Gift, Home and Lighting Industries for over 10 years. Founded by Gift and Home Industry veterans, Whereoware has unique insights into the complex operational and marketing challenges within the industry. It turns that expertise into smart solutions for today’s manufacturers.
Whereoware is located at 505 Huntmar Park Drive, Suite 200 in Herndon, VA 20170. For additional information about Whereoware call 703-889-1200, contact sales@whereoware.com or visit www.whereoware.com.