NYIGF offers exhibitors "Market Readiness" webinars

WHITE PLAINS, N.Y, September 16, 2011 – Beginning Oct. 13, a monthly series of "Market Readiness" webinars addressing marketing and selling strategies, tradeshow operations and lead follow-up will be offered to exhibitors participating in the winter 2012 New York International Gift Fair. Produced jointly by NYIGF and Right Angle Strategies, the series includes four pre-show webinars, one post-show webinar, and free 15-minute business consultations during NYIGF.

"These valuable preparation sessions provide proven strategies and tips for tradeshow success, with content relevant to both first-time exhibitors as well as industry veterans," said Dorothy Belshaw, NYIGF director and GLM senior vice president. "Our ‘Market Readiness' training can help exhibitors to exceed their ROI goals for the winter market."

Four pre-show webinars will focus on pre-show marketing, sales techniques and tradeshow operations. The fifth and final webinar, which will be held one week after NYIGF, will address market follow-up. The cost per webinar is $10, unless otherwise noted, and registration will be available through NYIGF.com after Oct. 1.

The first session, "Marketing tools to make your show a success," will be led by Right Angle Strategies and public relations expert Cathy Steel of Steel Associates. Topics will include pre-show direct marketing, advertising and public relations, telemarketing, onsite promotions and giveaways. The session will take place Thursday, Oct. 13, from 2-3:30 p.m.

The second pre-show webinar, "How to Attract Buyers and Close the Sale," will be lead by Stu Teller and Laura Blunt of Right Angle Strategies, and Russ Jones of HomeStyle. The session will address creating captivating booth space, capturing buyer interest, buyer interaction, and techniques to close the sale. The session will be held Thursday, Nov. 10, from 2-3:30 p.m.

The third and fourth online sessions address tradeshow operations and logistics and will be produced by GLM's operations staff. The sessions will outline time and money-saving pre-show operations, setup specifics and breakdown instructions. "NYIGF Piers 92 & 94 Operations Made Easy" will take place Thursday, Dec. 8, from 1-2 p.m.; and " NYIGF Javits Center Operations Made Easy" will take place Thursday, Dec. 8, from 3-4 p.m. Both of these sessions are offered to NYIGF exhibitors for free.

In the final webinar, "How to manage orders and leads generated," Right Angle Strategies will cover closing sales, following up on leads, processing orders and payments, and working with sales agencies. As part of the session, Eric Dean of Whereoware.com will offer tips for maximizing post-show leads through the NYIGF Online Catalog Gallery. The session will be held Thursday, Feb. 9, from 2-3:30 p.m. Additional information about Right Angle Strategies is available online at www.rightanglestrategies.com. Webinar registrants can schedule free, 15-minute in-booth consultations by emailing Stu Teller at Stu@RightAngleStrategies.com.