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Consumers love tablets – that fact is well understood. The release of the new iPad a few weeks back broke sales records and launched waiting lists right from the get-go. We know consumers are both using and converting on tablets.

But what about users on the B2B side of things? As many predicted, there has been rapid adoption of tablets in the workplace itself. A 2012 AT&T survey found that two-thirds (67%) of small businesses surveyed use tablet computers, up from 57% in 2011. B2B tablet use isn’t just confined to in-office activities, however. These companies are also bringing tablets into their sales process.

When ‘mobile’ first appeared on the scene, the concept was limited mainly to phones, so many still think of mobile sites in terms of smartphone browsers. However, with the debut of the iPad and other tablets, ‘mobile’ quickly began to encompass tablet browsers as well.

To be fair, both tablets and smartphones are mobile – they unhook the tethers and let you take ‘computing’ away from computers. But there are some key differences that designers need to keep in mind.

 By now, it should be a well-established practice to design for mobile. We’ve said before that mobile web traffic is growing at an alarming rate – almost 160% in 2010! But is all mobile the same? Or do you need to pay a bit more attention to tablet shoppers?

Every time we turn around someone is asking us about mobile. It is obviously in the forefront of many people’s mind and rightly so. Mobile traffic is growing at light speed. According to study by Cisco, it is estimated that global mobile web traffic grew 159% in 2010. That is 4.2 times faster than standard broadband traffic. The study predicts by 2015, smartphones and tablets will make up just over 30% of the mobile market.

So we know that optimizing your site for mobile is important, but how important is it to you right now? Google Analytics makes it super easy for you to find that out. You can see the number of people using mobile devices to access your website, where they are coming from and what they are doing on your site, allowing you to make decisions based on actual usage, instead of guessing.