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 Capture, convince, and close.  Those three words define the goal of every email: capture your audience, convince them of your message, and close the sale.  But it's difficult to do this if your email is sub-par.  Here at Whereoware, we use a checklist to review every email we create, in order to assess its overall effectiveness.  In doing so, we consider things like:  

• Is the Sender name recognizable and trustworthy?
• Has the preview pane been optimized?
• What about the call to action - is it informative? Clickable?

Sound like something you could use?  We've created a handy .PDF copy of our checklist complete with explanations and definitions. Feel free to check it out for yourself; it's never too late to start optimizing your emails!

Here at Whereoware, we’ve been signing clients, releasing websites, and churning out new campaigns like it’s our job (which, technically, it is!). In fact, it’s seems like it’s been a non-stop ride since Q1 started, and here we are, already a third of the way through Q2. Before we put up any further blog posts, however, we’d like to pause to take stock of where this year has brought us so far.

Colonial Candle needed a more user-friendly website to increase conversions and revenue.  Whereoware was tasked with creating a site that would improve search, navigation, and purchasing, while still retaining the trademark Colonial Candle look and feel.

Want to learn more about the behind-the-scenes modifications Whereoware put into place for Colonial Candle? Download our free 5-page case study for a more in-depth look at these features and a peek at some of the amazing results!

Evergreen Enterprises, Inc. found itself dealing with increasingly complex demands from retailers and sales reps as business grew. Whereoware was tasked with design + development of a cutting-edge website that would be attractive while still being able to handle the many complicated functions inherent in their B2B business.

Want to learn more about the innovations Whereoware employed to keep Evergreen’s e-commerce business moving forward? Download our free 5-page case study for a more in-depth look at these features, and a peek at some of the amazing results!

Over the last few years, Largo Furniture has seen rapid growth in their product offerings and customer base. They soon found that they had outgrown their website, and reached out to Whereoware for a website makeover. The new site,www.largofurniture.com, focuses on user experience to make products easier to locate, research, and purchase.

It’s been demonstrated again and again that automated emails are much more effective than normal emails. You’ve heard the statistics, with some companies seeing open rate improvements as high as 49%!

Armed with this knowledge, you’re eager to move past blast mailings, but you’re not quite sure where to begin. With our many years of experience helping both clients and ourselves to optimize + deploy automated, behavior-triggered emails, we’re happy to help.

Download our free How-To guide, “5 simple steps to improve your marketing automation skills,” and you’ll be ready to automate your own B2B or B2C emails in no time.

Whereoware recently won Silverpop’s Agency award in the first Crawl, Walk, Run Engage Programs competition, working on behalf of PaperStyle.com. The winning program was an innovative wedding campaign comprised of a series of emails that followed a bride and/or her friends through wedding events, offering Paper Style products to match their needs along the way.  

Read on to find out more about this award-winning campaign.

Whereoware recently developed an innovative Closeout campaign for Gift & Home company Creative Co-Op, which found great success with its highly personalized nature.  Retailers were shown particular items of interest to them, at a time when they most likely needed to restock.  The Creative Co-Op closeout campaign has resulted in revenue increases across the board.

Were you a pro at ‘Go Fish’ as a child? The game is a great model for sales: after all, when a tradeshow is over, you want to be the one left holding the most business cards. But if you don’t have time to turn all those cards into prospects, racking up contacts won’t put you any closer to securing sales.

Marketing automation provides a solution. It streamlines sales activity, allowing reps to focus their time on only the most promising leads. But how effective is marketing automation at converting these leads into customers?

What you will learn:

Discover the powerful stats for abandoned cart emails that prove they work. Learn how to put the campaigns together including: timing, messaging and frequency. Plus, see some real life examples.

Cart abandonment defined:

Cart abandonment occurs when a shopper adds an item to their cart, but does not complete the purchase. According to industry experts, cart abandonment rates range anywhere from 60-70%, which coincides with data we have collected from our own clients which show an average of 69% abandonment.

Let the data speak for itself!  Download the entire guide here: Abandoned Cart Emails: the facts, the data and the how to. (.pdf, 2.87 MB).