Our blog

This week, we welcome a guest post from one of our Senior Web Marketing Managers, Michelle Graves. Michelle is Silverpop Certified and works with some of our most high-profile clients. Here, she walks us through using website behavior to create relevant personalized emails.

This week, we welcome a guest post from one of our Senior Online Marketing Managers, Dan Caro. Dan is Silverpop Certified and is in charge of designing and optimizing email campaigns for many Whereoware clients. Here, he discusses the ins and outs of the Silverpop preferences center feature, why you should set one up for yourself, and how to go about doing just that! Let’s take a closer look.

This week, we welcome a guest post from one of our Online Marketing Managers, Caitlin Kelly. Caitlin played an integral role in setting up the Popware and A Mere Truffle websites, demo environments that show in real-time how Silverpop can be used to integrate behavioral marketing directly into your website. Here, she gives you a behind the scenes look at Popware. Let’s take a closer look…

This week, we welcome a guest post from one of our Web Marketing Managers, Peter Bergen. Peter is a Certified Salesforce Administrator and is also Silverpop Certified. Here, he walks us through Silverpop’s Contact Insight feature, sharing what it does, why it works, and what a difference it can make for your marketing.

This week, we welcome a guest post from one of our Web Marketing Managers, Jared Ruppert. Jared is Silverpop Certified and in charge of designing and optimizing email campaigns for many Whereoware clients. Here, he explains the benefits of Silverpop’s A/B testing and Send Time Optimization (STO) features…and shares a nifty little trick for making the two work together!

This week, we have a guest post from Whereoware’s Director of Marketing, Teya Flick. In addition to managing marketing for Whereoware itself, Teya has a wide breadth of experience in strategy, email marketing, SEO, PPC, + other activities dependent on Google Analytics reporting. Here, she shares some of the key Google Analytics features you should be paying attention to in 2013.

As 2012 draws to a close, we’ve enjoyed taking a look back at some of our most read + circulated blog posts from the past year. Some are no-brainers: with more marketers setting up automated campaigns, more consumers searching sites on mobile devices, and more companies rising to meet those demands, it’s inevitable that these types of information would be widely disseminated.

However, some posts came as a surprise – one of our most read blogs was even a light-hearted interview with one of our Marketing Managers (we’re trying not to let it go to her head)!

Whatever the reason for the traffic, we’re grateful to each + every one of our readers for keeping us excited about these topics, and for inspiring us to continue writing into the New Year and beyond. Here’s a round-up of our top 5 blog posts from 2012 - hopefully you’ll enjoy the re-read as much as we did!

This week, we have a guest post from Whereoware Web Marketing Manager, Peter Bergen. Recently, Peter’s A/B test for Paragon won Honorable Mention in the B2B Email Blast Templates category during Which Test Won’s 2012 Email Test Awards. This test was also added to the 2012 Email Tests Hall of Fame. Here, he breaks down his experiment, and shares secrets to making A/B tests work for you.

This week, we have a guest post from Whereoware Online Marketing Manager, Faith Albers. As point person for several client accounts, she has sent plenty of emails in her day. Here, she shares some tips on how to send emails like a professional...