Our blog

Here at Whereoware, we deal with all sides of B2B business - sales, marketing, development, and more – and a big portion of that business deals with lead generation. Since this area is such a hot topic for most B2B companies, we all know how important demand generation programs can be.

Have you ever wondered which demand-gen channels your peers find most successful? Will they be spending more or less on leads next year, and for what channels? These aren’t questions that have easy answers, but our friends over at the research firm Software Advice have recently launched a survey to tackle this very important area of marketing. If you are a B2B marketer, you’re invited to participate. We geeks love data, so of course, we’re chomping at the bit for this one!

When Whereoware founder Eric Dean was asked to write an editorial for Gifts and Dec magazine, he jumped at the chance.  In the resulting article, Lessons from Industry Leaders, he shares his thoughts on the current state of technology in the gift and home industry, the need to make customer communications more relevant and compelling, and some fascinating insights from Whereoware clients.  

We are going to be releasing all of our thoughts into the wild! Look out for great articles, tips and techie goodness soon!