Our blog

Each month, we'll be interviewing one of our fab employees here at Whereoware. For May, we're pleased to introduce Shaun Pezeshki, a front-end developer!

This week, we welcome a guest post from one of our Senior Web Marketing Managers, Michelle Graves. Michelle is Silverpop Certified and works with some of our most high-profile clients. Here, she walks us through using website behavior to create relevant personalized emails.

This week, we welcome a guest post from one of our Senior Online Marketing Managers, Dan Caro. Dan is Silverpop Certified and is in charge of designing and optimizing email campaigns for many Whereoware clients. Here, he discusses the ins and outs of the Silverpop preferences center feature, why you should set one up for yourself, and how to go about doing just that! Let’s take a closer look.

Each month, we'll be interviewing one of our fab employees here at Whereoware. For April, we're pleased to introduce Deysi Lopez, our rockstar finance + office manager!

This week, we welcome a guest post from one of our Online Marketing Managers, Caitlin Kelly. Caitlin played an integral role in setting up the Popware and A Mere Truffle websites, demo environments that show in real-time how Silverpop can be used to integrate behavioral marketing directly into your website. Here, she gives you a behind the scenes look at Popware. Let’s take a closer look…

Each month, we'll be interviewing one of our fab employees here at Whereoware. For March, we're pleased to introduce Caitlin Kelly, one of our online marketing managers!

This week, we welcome a guest post from one of our Web Marketing Managers, Peter Bergen. Peter is a Certified Salesforce Administrator and is also Silverpop Certified. Here, he walks us through Silverpop’s Contact Insight feature, sharing what it does, why it works, and what a difference it can make for your marketing.

This week, we welcome a guest post from one of our Web Marketing Managers, Jared Ruppert. Jared is Silverpop Certified and in charge of designing and optimizing email campaigns for many Whereoware clients. Here, he explains the benefits of Silverpop’s A/B testing and Send Time Optimization (STO) features…and shares a nifty little trick for making the two work together!

Each month, we'll be interviewing one of our fab employees here at Whereoware. For February, we're pleased to introduce Brian Robertson, a project manager + account executive!

This week, we have a guest post from Whereoware’s Creative Lead + Front End Developer, Rochelle Pennington. Rochelle has been a web designer and front end developer for 5+ years, and has helped the Whereoware team design and develop more than 50 websites for our clients. Over the years, she’s picked up a few tricks of the trade, and she knows how to spot a good design when she sees it. Here, Rochelle provides a round-up of some of her favorite e-commerce websites...

Each month, we'll be interviewing one of our fab employees here at Whereoware. For January, we're pleased to introduce Eric Dean, our company President!

Each month, we interview one of our fab employees here at Whereoware.  For December, we were thrilled to introduce Brandon Flanigin, one of our web marketing managers!

This week, we have a guest post from Whereoware’s Director of Marketing, Teya Flick. In addition to managing marketing for Whereoware itself, Teya has a wide breadth of experience in strategy, email marketing, SEO, PPC, + other activities dependent on Google Analytics reporting. Here, she shares some of the key Google Analytics features you should be paying attention to in 2013.

As 2012 draws to a close, we’ve enjoyed taking a look back at some of our most read + circulated blog posts from the past year. Some are no-brainers: with more marketers setting up automated campaigns, more consumers searching sites on mobile devices, and more companies rising to meet those demands, it’s inevitable that these types of information would be widely disseminated.

However, some posts came as a surprise – one of our most read blogs was even a light-hearted interview with one of our Marketing Managers (we’re trying not to let it go to her head)!

Whatever the reason for the traffic, we’re grateful to each + every one of our readers for keeping us excited about these topics, and for inspiring us to continue writing into the New Year and beyond. Here’s a round-up of our top 5 blog posts from 2012 - hopefully you’ll enjoy the re-read as much as we did!

Each month, we'll be interviewing one of our fab employees here at Whereoware. For November, we're pleased to introduce Karen Patino, one of our talented Graphic Designers!

Each month, we'll be interviewing one of our fab employees here at Whereoware.  For October, we're pleased to introduce Scott Brinser, our Chief Financial Officer!

Every few months, we like to take a look back at recent posts to see what worked and what didn’t. This quarter, marketing automation was the clear-cut winner – three out of our five top-performing blog posts explored how to make your email programs a succcess.

We also learned that giving Whereoware employees room to share their talents was a great idea; our two most popular blog posts came from WOW employees Faith & Peter. In addition, our readers seemed to like companies with a sense of humor just as much as we do: check out Web tip: 3 ways to turn a website error page into an asset for a fun collection of 404 pages from other websites. You won’t regret it!

Each month, we'll be interviewing one of our fab employees here at Whereoware.  For September, we're pleased to introduce Rachel Shirey, a graphic designer + online marketing manager!

Each month, we'll be interviewing one of our fab employees here at Whereoware.  For August, we're pleased to introduce Jonathan Malloy, an account manager and Active Merchandiser support team member!

Each month, we'll be interviewing one of our fab employees here at Whereoware.  For July, we're pleased to introduce Arash Ebrahimi, one of our iOS developers!

Each month, we'll be interviewing one of our fab employees here at Whereoware.  For June, we're pleased to introduce Jenna Dutcher, one of our Online Marketing Managers!

When Whereoware founder Eric Dean was asked to write an editorial for Gifts and Dec magazine, he jumped at the chance.  In the resulting article, Lessons from Industry Leaders, he shares his thoughts on the current state of technology in the gift and home industry, the need to make customer communications more relevant and compelling, and some fascinating insights from Whereoware clients.  

Each month, we'll be interviewing one of our fab employees here at Whereoware.  For May, we're pleased to introduce Micha Rhodes, a Whereoware Web Developer and Account Analyst!

Each month, we'll be interviewing one of our fab employees here at Whereoware.  For April, we're pleased to introduce Rochelle Pennington, our Creative Lead + Web Developer!

Each month, we'll be interviewing one of our fab employees here at Whereoware.  For March, we're pleased to introduce Mike Hoffman, our Sales & Business Development Manager!

Each month, we'll be interviewing one of our fab employees here at Whereoware.  For February, we're happy to introduce Dan Caro, a web marketing manager!

Each month, we'll be interviewing one of our fab employees here at Whereoware.  First up is Faith Albers, one of our hard-working marketing managers. Enjoy!