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By Whereoware staff on
Thursday, December 08, 2011 3:16 PM
Right now, you’re reading a company blog. It may even be the thing that brought you to this site. If that’s the case, our blog has done its job. Is your blog doing its job?
If you don’t currently have a blog, you’re not alone. Only 22% of Fortune 500 companies have a public-facing blog. However, 86% of Inc. 500 companies now say they consider blogging to be a successful social media marketing tactic.
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By Whereoware staff on
Wednesday, November 23, 2011 1:51 PM
Alt-tags can be a huge boost to SEO, but before you decide whether or not to put them on your site, you first must understand what they are and why they’re beneficial.
What are they?
An alt-tag (or “alt text”) is exactly what it sounds like – a tag entered into HTML that denotes the “alternative” text that should appear if the element in question doesn’t render properly. These elements include both images and videos. While not as visually pleasing as an actual image, alt-tags ensure that the meaning behind your picture isn’t completely lost.
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By Whereoware staff on
Tuesday, September 13, 2011 2:11 PM
| When the Google search empire first began, they would just list out all the sites relevant to your search, with a small description of each page under the title. This fueled the development of SEO best practices, including that meta titles and descriptions not only accurately describe the features of a site but also that they do so succinctly, or risk being cut off mid-way (somewhere in the neighborhood of 150 characters for meta descriptions). Then as Google got smarter (as if that was possible), they listed 2-4 popular pages for the top ranking site directly under the site’s home page. These sitelinks meant that you could conveniently access pages within the site right from the search results, rather than clicking through the site to find the page you wanted. |
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By Whereoware staff on
Thursday, June 02, 2011 3:34 PM
Images are flashy and certainly attractive. It’s rare to find a website nowadays that doesn’t use them to showcase merchandise. However, there is a very real risk that comes with relying too heavily on images when designing your website – in terms of search engine optimization, you’re essentially shooting yourself in the foot. After all, search engine spiders index based on text alone, and as someone once said, “spiders still can't appreciate art.” As attractive as your carefully designed images may be, any text you’ve placed “on” them will be unreadable to spiders.
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By Whereoware staff on
Friday, May 27, 2011 3:16 PM
Industry best practices recommend focusing each page on a single keyword, rather than trying to optimize for several at once. This helps with search engine optimization (SEO) and makes it easy for consumers to find targeted information.
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