Whereoware blog

Google analytics tip: identify top product categories for top profit

Thu, 10 May 2012 16:51:00 GMT

At its core, e-commerce is about maximizing profit. Knowing which products are most profitable and/or most popular can help you to make more informed decisions about both your website and product lines. The new version of Google Analytics makes it simple to find the information you need.

Tags: google analytics tip,e-commerce

Google analytics tip: a beginner’s glossary for google analytics

Thu, 26 Apr 2012 20:11:00 GMT

So you want to start tracking your marketing efforts. Setting up tools like Google Analytics is a great way to stay on top of your data and ultimately on top of your marketing efforts. Unique visits, conversions, and bounce rates are great places to start…but what if you don’t know what those things mean? Never fear, Whereoware is here to help!

Tags: google analytics tip,e-commerce

Marketing automation tip: side-scrolling emails

Thu, 26 Apr 2012 19:30:00 GMT

What is a side-scrolling email? As the name might imply, this format is a horizontally designed email that requires the user to scroll sideways to view more content as opposed to scrolling down. Why we like them: Want to jazz your email up a bit? A side-scrolling email is the perfect way to do that. Many people have never seen it before, compelling them to look because of the novelty factor (at least the first time you try the design). This means that your email will stand out in the inbox...

Tags: marketing automation tip

Behind the glasses: Rochelle Pennington

Wed, 25 Apr 2012 18:25:00 GMT

Each month, we'll be interviewing one of our fab employees here at Whereoware. For April, we're pleased to introduce Rochelle Pennington, our Creative Lead + Web Developer!

Tags: behind the glasses,employees

Web tip: 5 e-commerce trends to try out

Wed, 18 Apr 2012 18:01:00 GMT

While they may differ in sales process and website format, the dirty little secret of e-commerce companies is that those on the B2B and B2C sides are becoming more and more alike every year. And why shouldn’t they? After all, the people behind purchasing decisions are all human, and are equally susceptible the same marketing strategies, so it’s a smart move to take advantage of sales practices from the ‘other’ side. Why invent the wheel if it’s already been invented? There are great tips and tricks from B2B that you can employ in B2C, and vice versa.

However, if you’re still treating every company and individual the same, you’re missing out on some prime sales opportunities…and likely a large amount of revenue. That’s why it’s important to take your cues from the other side of the aisle, but ensure that the end result is personalized to your user above all else.

Web tip: looking at tablets from the B2B side of things

Thu, 29 Mar 2012 13:48:00 GMT

Consumers love tablets – that fact is well understood. The release of the new iPad a few weeks back broke sales records and launched waiting lists right from the get-go. We know consumers are both using and converting on tablets.

But what about users on the B2B side of things? As many predicted, there has been rapid adoption of tablets in the workplace itself. A 2012 AT&T survey found that two-thirds (67%) of small businesses surveyed use tablet computers, up from 57% in 2011. B2B tablet use isn’t just confined to in-office activities, however. These companies are also bringing tablets into their sales process.

Tags: web tip,Mobile

Behind the glasses: Mike Hoffman

Mon, 26 Mar 2012 14:47:00 GMT

Each month, we'll be interviewing one of our fab employees here at Whereoware. For March, we're pleased to introduce Mike Hoffman, our Sales & Business Development Manager!

Tags: behind the glasses,employees

Marketing automation tip: three hints about animated gifs + email

Fri, 16 Mar 2012 20:41:00 GMT

Have you ever seen an animated GIF used in an email campaign? It’s quite possible that you haven’t; most companies use them sparingly, and with good reason. While animation can help your email pop – movement both attracts the eye and allows you to showcase more in one space (and above the fold!) – animated GIFs can raise some problems when incorporated into email campaigns.

So, how can you ensure that your animated GIFs are up to snuff?

Tags: marketing automation tip

Google analytics tip: stay on top of things with real-time reporting

Mon, 12 Mar 2012 18:00:00 GMT

A few weeks ago, we wrote about hidden gems in the new version of Google Analytics. One of the most valuable of these is the new “Real Time Reporting” option, which is still in beta, but is so feature-rich that it deserves its own separate blog post. So, without further ado, let’s explore.

Tags: google analytics tip

Web tip: going mobile? design for tablets, not just smartphones.

Mon, 27 Feb 2012 17:06:00 GMT

When ‘mobile’ first appeared on the scene, the concept was limited mainly to phones, so many still think of mobile sites in terms of smartphone browsers. However, with the debut of the iPad and other tablets, ‘mobile’ quickly began to encompass tablet browsers as well.

To be fair, both tablets and smartphones are mobile – they unhook the tethers and let you take ‘computing’ away from computers. But there are some key differences that designers need to keep in mind.

Tags: web tip,Mobile