Wednesday, November 28, 2012 1:04 PM
Get a free copy of the Whereoware checklist:
Make your emails error-free
Quality control is a tricky business, no matter what industry you’re in. Here at Whereoware, we’ve developed a thorough email checking process, centered around a unique checklist that is consulted twice before every single email is sent.
The process starts with the Creator of the email, who builds the email HTML, puts together the program, and then sends out a test mailing. After the Creator reviews the entire email, they pass it to the Checker.
The Checker looks for the exact same things as the Creator, but with fresh eyes. They check for:
They also keep an eye out for any best practice issues, monitoring:
- the mechanics of the email
- broken links
- quality of the eye path
- clarity of the call to action
- the use of the first 300 pixels
- ...and more!
Curious to find out what else is included in the Whereoware checklist?
Grab our free one-page .pdf and see for yourself!