Thursday, October 04, 2012 8:59 AM
Every few months, we like to take a look back at recent posts to see what worked and what didn’t. This quarter, marketing automation was the clear-cut winner – three out of our five top-performing blog posts explored how to make your email programs a succcess.
We also learned that giving Whereoware employees room to share their talents was a great idea; our two most popular blog posts came from WOW employees Faith & Peter. In addition, our readers seemed to like companies with a sense of humor just as much as we do: check out Web tip: 3 ways to turn a website error page into an asset for a fun collection of 404 pages from other websites. You won’t regret it!
New to our blog, or need a refresher? Here are some of your favorite blog posts from third quarter 2012:
- Marketing automation tip: 5 ways to send emails like a pro (Monday, July 16)
This was a guest post from Whereoware Online Marketing Manager, Faith Albers. As point person for several client accounts, she has sent plenty of emails in her day. Here, she shares some tips on how to send emails like a professional...
- Marketing automation tip: A/B testing with the pros (Thursday, August 09)
Next up, a guest post from Whereoware Web Marketing Manager, Peter Bergen. Recently, Peter’s A/B test for Paragon won Honorable Mention in the B2B Email Blast Templates category during Which Test Won’s 2012 Email Test Awards. This test was also added to the 2012 Email Tests Hall of Fame. Here, he breaks down his experiment, and shares secrets to making A/B tests work for you.
- Web tip: 3 ways to turn a website error page into an asset (Friday, July 27)
Site visitors come across dead pages all of the time, either by following a broken link or typing in the wrong address. The situation, while not ideal, is common enough. What really matters is what you do with it once it occurs. Should you leave your visitors hanging with a one-size-fits-all error message? Absolutely not! How you choose to handle lost customers maybe the perfect time for you to shine.
Which were your favorite topics this quarter? Are there any topics you’d like to see appear more often? Our main goal is to help you, so share in the comments, and we’ll see what we can do!
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