Mar
25
Written by:
Whereoware Staff
Friday, March 25, 2011 11:42 AM
Image-only emails look beautiful. You have full control over your branding and messaging and frankly, they are easier to design. The drawbacks, however, are too serious to ignore:
- Spam filters: If you have one big image and little to no text, spam filters think you are trying to pull one over on them and they don’t like that.
- Email program defaults to images turn off: As a safety precaution, many email programs, like Outlook, Hotmail, Yahoo Mail and Gmail, will have images turned off. This means that when someone gets your email all they see is empty space until they enable images.
- Larger complaint rates and lower open rates: The result is often larger complaint rate and lower open rate.
You can have the best of both words by incorporating text and images. Your recipients would get something like this:
OR
You can create an image-only email and have your recipients receive this:
1 comment(s) so far...
Re: Marketing automation tip: the image/text debate
This truly is an amazing post! Could you please write something more about it? I learned a lot new from here and be going to check the blog often. All the best!
By sydneyweb on
Tuesday, January 24, 2012 5:13 AM
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