Aug
26
Written by:
Whereoware Staff
Friday, August 26, 2011 2:20 PM
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If you are like most companies, most of your organic search comes from branded terms, aka people who have already heard of your company. You can get a lot more insight if you filter out the branded terms and see how true prospects are finding you.
The how to:
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First get to your organic keyword search report.
- Go to: Traffic Sources -> Keywords (1 + 2)
- Click on “non-paid” under the visitor graph (3)
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Next apply an advanced filter
- Click on “Advanced Filter” (4)
- Exclude your branded key terms. You may need to click on “+ Add new condition” to include multiple spelling variations of your brand. Just pick keyword as your dimension. (5)
- Click “Apply filter” (6)
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Now what?
Now you can see how your non-branded terms are performing and you can take steps to beef up the content surrounding those terms. In this example we can see that Company X is performing quite well in mirrors and wall décor, but less so in lamps. Now that we are armed with this information we can go through our lamp category pages and make improvements like including text on the pages that mentions the key term “lamps”. Try it out with your site and see what you discover…
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5 comment(s) so far...
Re: Google analytics tip: how are prospects finding your site? filtering out branded keywords.
good
By runescape gold on
Wednesday, September 14, 2011 10:04 PM
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Re: Google analytics tip: how are prospects finding your site? filtering out branded keywords.
Really It gives us the exact information about visit in terms of keywords, search engine, URL etc..Thanks for this information. I really appreciate your work.
Swindon Web Designers | SEO Sydney
By perfectionnk on
Thursday, December 15, 2011 4:50 AM
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Re: Google analytics tip: how are prospects finding your site? filtering out branded keywords.
We're glad you're reading!
By Whereoware Staff on
Tuesday, December 27, 2011 9:24 AM
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Re: Google analytics tip: how are prospects finding your site? filtering out branded keywords.
Nice post.I like the way you start and then conclude your thoughts. Thanks for this information .I really appreciate your work, keep it up
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By john on
Sunday, February 26, 2012 4:28 AM
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Re: Google analytics tip: how are prospects finding your site? filtering out branded keywords.
Google is always produce new and awesome techniques and this is also one of the great techniques. thanks for share with us
By uk dissertation help on
Thursday, September 06, 2012 7:06 AM
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