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Industry best practices recommend focusing each page on a single keyword, rather than trying to optimize for several at once. This helps with search engine optimization (SEO) and makes it easy for consumers to find targeted information. In the example below the web content manager chose to focus on Diabetes.
 

SEO

Notice that there is no mention of other ailments on this page, save for the navigational tabs on the sides. This page provides a good example of keyword optimization without overstuffing. If too many terms are added on a page you will not achieve the keyword density required for search engines. That being said, you can’t keyword stuff otherwise you will be penalized. There is a delicate balance that needs to be reached.

Readability

Online consumers come to your site for a very specific reason, in search of information or to make a purchase. If you do not provide this service to them with minimal hassle, online consumers will have no qualms about taking their business elsewhere.

The set-up of the above webpage achieves multiple things:

• The headline of the page restates the main theme and includes the optimized keyword (diabetes), in large and brightly colored font. There is no mistaking what this webpage is about.
• The copy itself is specifically tailored to answer questions about diabetes.
• The sidebar shows that “diabetes” is one of many choices, enabling the customer to direct their search without throwing unsolicited information at them all at once.

A consumer lands on the homepage in search of information on diabetes, and sees the keyword “diabetes” hyperlink on the side. He clicks, and is brought to the above page, describing the condition and possible treatments. This consistency between hyperlink "anchor" text and subsequent content is another key factor in search engine ranking; spiders appreciate when your links do what they promise, and aren't just disguised spam for unrelated sites.

The page is also relevant, which can be seen immediately; "diabetes" is in the title, the sidebar, and the copy itself. The copy isn’t stuffed in such a way as to be obnoxious, however! It’s clear that the customer’s found the information he’s looking for, and after a brief review, he decides that your product is right for him. Congrats! You've made a sale.

The bottom line:

Give customers what they want and boost your SEO.

• Don’t make customers dig through haphazard paragraphs; expedite the transaction by laying all of the information bare in neat and orderly categories. The best way to do this is to separate different topics out into their own individual pages.
• Focus on a single keyword or phrase on each page, finding a balance in keyword density.