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Quality control is a tricky business, no matter what industry you’re in. Here at Whereoware, we’ve developed a thorough email checking process, centered around a unique checklist that is consulted twice before every single email is sent.

Curious to find out what else is included in the Whereoware checklist? Grab our one-page .pdf and see for yourself!

Mistakes happen. We’ve all made them. Some, like spelling errors in internal memos, are more private and less critical. Other mistakes, however, might be made in very public forums. These include email campaigns sent to thousands of customers with broken images or links, sale dates that have passed, or misinformation about products or services. “To err is human” – you understand that, and we understand that. But how do you recover when you’ve made a mistake? Let’s take a look at some examples from real companies...

Each month, we'll be interviewing one of our fab employees here at Whereoware. For November, we're pleased to introduce Karen Patino, one of our talented Graphic Designers!

A few weeks ago, we optimized page headlines using insights gleaned from MarketingSherpa’s B2B Summit 2012 (for a refresher, see Web tip: easy changes to optimize your landing pages – part I). Now, it’s time to take it one step further. Let’s jump straight into the next bits of content: the top few inches of your page.

Just like the preview frame of an email, the uppermost part of a page is the first thing your visitors will see, and often the only thing that will convince them to stay. Optimizing this part properly could mean the difference between a conversion and a bounce.

You may have heard it said that there are “no shortcuts to the top,” but Google is making a good effort to prove that adage incorrect. Their aptly named “Shortcuts” feature was designed with one goal in mind: to help you see your data the way you want in record time.

Shortcuts allow you to easily jump to information you want to see (with any filters, segments, and other customizations already in place) without having to tweak settings to get it right. You get peace of mind, knowing you’re comparing apples to apples, without worrying that you’ve missed a step when reapplying your filters. After all, if you’ve done it right once, why repeat the process?