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A few weeks ago, the world was entranced by the competitions and results of the 2012 Olympics. While most of us will never run a 4-minute mile or do a backflip off of a diving board, there is something we can learn from these athletes. Whether it was beating a world record, making it to the medal stand, or even just getting to the Olympics in the first place, all of these athletes began with goals.

Unlike the Olympics, the competitive ‘sport’ of business allows you to be measured against yourself, not others. Rather than aiming for an objective medal, YOU can decide what defines success and what defines failure. The first way to do that is to figure out what’s important to you.

Consumers get excited as movies cycle in and out of theaters, new items are added to restaurant menus, and the latest generations of gadgets premiere. All of these things spur excitement by providing something new for consumer consumption.

This ‘excitement’ can be translated right to your website. In fact, SEOmoz shares that some SEO practices recommend adding between 20-30% new pages to your site each year, in an effort to maintain ‘freshness’. Need more of an excuse? These three factors should encourage you to switch up your web pages...

Were you a pro at ‘Go Fish’ as a child? The game is a great model for sales: after all, when a tradeshow is over, you want to be the one left holding the most business cards. But if you don’t have time to turn all those cards into prospects, racking up contacts won’t put you any closer to securing sales.

Marketing automation provides a solution. It streamlines sales activity, allowing reps to focus their time on only the most promising leads. But how effective is marketing automation at converting these leads into customers?

This week, we have a guest post from Whereoware Web Marketing Manager, Peter Bergen. Recently, Peter’s A/B test for Paragon won Honorable Mention in the B2B Email Blast Templates category during Which Test Won’s 2012 Email Test Awards. This test was also added to the 2012 Email Tests Hall of Fame. Here, he breaks down his experiment, and shares secrets to making A/B tests work for you.

Each month, we'll be interviewing one of our fab employees here at Whereoware.  For August, we're pleased to introduce Jonathan Malloy, an account manager and Active Merchandiser support team member!