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People navigate the web in different ways. Some may be accustomed to typing out the full URL of a desired site, while others may navigate entirely via Google at this point. Similarly, on websites, some people may be more comfortable using drop-down menus; others may scan sidebars for clues as to where their desired products are located. Still others are drawn automatically to the search bar, no matter where it’s located.

Customers are going to come to your website in many different mindsets, from many different angles, and it’s important that you’re ready to direct them regardless. One way to do this is to ensure you have multiple access points to important areas of your website.

Direct and assisted conversions are two ways of looking at how a company made revenue. What’s the difference? Let’s use a typical e-commerce website as an example.

Each month, we'll be interviewing one of our fab employees here at Whereoware.  For June, we're pleased to introduce Jenna Dutcher, one of our Online Marketing Managers!

There are a variety of email domains out there - which do you use? You may have stuck with your original, housed at aol.com or Hotmail.com. Or maybe you are more of a Gmail.com person, known as the domain of ‘techies’ and academia. Stereotypes abound for a whole range of other email providers. If you’re reading this in the office, there’s a good bet that you’re using an Outlook account…or perhaps you’re solely Apple-focused, and cherish your mac.com or me.com address.

Whatever the platform, marketing automation experts are taking its features into account and actively marketing towards you. Tailoring campaigns to reflect particular email platforms can make a world of difference.

When Whereoware founder Eric Dean was asked to write an editorial for Gifts and Dec magazine, he jumped at the chance.  In the resulting article, Lessons from Industry Leaders, he shares his thoughts on the current state of technology in the gift and home industry, the need to make customer communications more relevant and compelling, and some fascinating insights from Whereoware clients.