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So you want to start tracking your marketing efforts. Setting up tools like Google Analytics is a great way to stay on top of your data and ultimately on top of your marketing efforts. Unique visits, conversions, and bounce rates are great places to start…but what if you don’t know what those things mean? Never fear, Whereoware is here to help!

 What is a side-scrolling email? As the name might imply, this format is a horizontally designed email that requires the user to scroll sideways to view more content as opposed to scrolling down.  Why we like them: Want to jazz your email up a bit? A side-scrolling email is the perfect way to do that. Many people have never seen it before, compelling them to look because of the novelty factor (at least the first time you try the design). This means that your email will stand out in the inbox...

Each month, we'll be interviewing one of our fab employees here at Whereoware.  For April, we're pleased to introduce Rochelle Pennington, our Creative Lead + Web Developer!

While they may differ in sales process and website format, the dirty little secret of e-commerce companies is that those on the B2B and B2C sides are becoming more and more alike every year. And why shouldn’t they? After all, the people behind purchasing decisions are all human, and are equally susceptible the same marketing strategies, so it’s a smart move to take advantage of sales practices from the ‘other’ side. Why invent the wheel if it’s already been invented? There are great tips and tricks from B2B that you can employ in B2C, and vice versa.

However, if you’re still treating every company and individual the same, you’re missing out on some prime sales opportunities…and likely a large amount of revenue. That’s why it’s important to take your cues from the other side of the aisle, but ensure that the end result is personalized to your user above all else.