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When ‘mobile’ first appeared on the scene, the concept was limited mainly to phones, so many still think of mobile sites in terms of smartphone browsers. However, with the debut of the iPad and other tablets, ‘mobile’ quickly began to encompass tablet browsers as well.

To be fair, both tablets and smartphones are mobile – they unhook the tethers and let you take ‘computing’ away from computers. But there are some key differences that designers need to keep in mind.

A “pre”header element comes before anything else in the email, immediately before the nav bar (for information on nav bars, see previous post Marketing automation tip: do email navigation bars help or hurt?). Its key purpose is to summarize the main point of the email, so that if the images are not displayed, customers know what your email is trying to say.

The new interface of Google Analytics has been live for a few months now and we have discovered some great features that weren’t heavily promoted in the initial excitement.

These “hidden gems” have been right under your nose, providing brand new information on your data or perhaps just a new way of looking at the same old numbers. Here are some of our favorite innovations.

Each month, we'll be interviewing one of our fab employees here at Whereoware.  For February, we're happy to introduce Dan Caro, a web marketing manager!

 By now, it should be a well-established practice to design for mobile. We’ve said before that mobile web traffic is growing at an alarming rate – almost 160% in 2010! But is all mobile the same? Or do you need to pay a bit more attention to tablet shoppers?