By Whereoware staff on
Thursday, December 22, 2011 4:00 PM
Even with highly organized categories and an easy-to-understand nav bar, customers may still have trouble finding products on your site. Help shoppers find what they want with internal site search…
Why?
In 2010, 90% of companies said that search was the number one means of navigation on their site and that 82% of visitors use site search to find the information they need (Google Enterprise, 2010). Perhaps the most telling testament to the importance of search, however, is the fact that 80% of visitors will abandon a site if search functionality is poor. Transform your site abandonment rates by creating an intuitive site search.
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By Whereoware staff on
Tuesday, December 20, 2011 3:45 PM
With the new year approaching, now is a great time to brush up your email creative. Try out our top five creative tweaks to get your email ready for 2012.
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By Whereoware staff on
Tuesday, December 20, 2011 2:45 PM
We’ve talked about the benefits of working social media into both your website and email campaigns. With any luck, the two efforts will play off of each other, encouraging site visitors to sign up for emails and driving email recipients to your site. But how do you know if your social media efforts are having any effect?
Some important social metrics can’t be measured by Google Analytics, such as the number of comments on your blog posts, number of followers who are sharing your content or the number of followers who like your content. The Google Analytics platform, however, is a great place to look for information on the effects of social on your website.
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By Whereoware staff on
Friday, December 16, 2011 10:41 AM
Your inbox is likely awash with holiday emails, but as 2012 approaches, marketers are already gearing up for their next targeted campaigns. Don’t fall behind the pack - here are some trends to watch that’ll keep you in the game.
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By Whereoware staff on
Thursday, December 08, 2011 3:16 PM
Right now, you’re reading a company blog. It may even be the thing that brought you to this site. If that’s the case, our blog has done its job. Is your blog doing its job?
If you don’t currently have a blog, you’re not alone. Only 22% of Fortune 500 companies have a public-facing blog. However, 86% of Inc. 500 companies now say they consider blogging to be a successful social media marketing tactic.
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