Our blog

If you’ve gone to an ecommerce website in the last decade, there’s a good chance you’ve used a site’s internal search. Web designers have gotten wise to the fact that many customers know exactly that they’re searching for and don’t want to browse through products to find it. That’s why most sites, nowadays, have an internal search bar.

Your customers are using internal search. Why aren’t you?

Social media marketing is on fire right now. It seems like every advertisement, commercial, or email refers the customer to a Facebook or twitter page with a promise of special offers or other enticements. Why is this? Perhaps it’s because the speed of social media enables users to take advantage of viral marketing. Perhaps marketers appreciate the immediacy of the medium, which allows brands to be at the top of customers’ minds for an extended period of time. Or could it be that people like to communicate on a more personal level rather than receiving just a list of sales and dates?

Alt-tags can be a huge boost to SEO, but before you decide whether or not to put them on your site, you first must understand what they are and why they’re beneficial.

What are they?

An alt-tag (or “alt text”) is exactly what it sounds like – a tag entered into HTML that denotes the “alternative” text that should appear if the element in question doesn’t render properly. These elements include both images and videos. While not as visually pleasing as an actual image, alt-tags ensure that the meaning behind your picture isn’t completely lost.

 You may have noticed that Google has rolled out changes across many of their platforms recently. One area that this affects is Google Analytics. While it’s very different from the old version, these changes are largely for the better.

To access the new interface, log in to your account and click “New Version” at the top right of your screen next to your email address.