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Google Analytics allows you to track where your customers are coming from. In your account, click on the ‘Traffic Sources’ bar on the left hand side (1.), and it will show you an ‘Overview’ of traffic coming to your site. Information on the different sources is displayed prominently on the screen (2.).

Google shows that there are three different ways customers ended up on your site, but what exactly do these mean? We’ll use a coffee shop example to explain.

Back in late May, members of the Whereoware marketing team got the chance to go to the 2011 Silverpop Client Summit. We’re big fans of Silverpop; their programs are easy to use and enable us to do what we do best, helping clients through marketing automation, lead generation and sales support, and even offering strategic consulting to guide them through large amounts of data.

We were already Silverpop’s largest B2B Agency Partner, and now we’re extremely pleased to announce that we’ve also been named Silverpop Agency Partner of the Year for our collaboration with Silverpop. We are extremely flattered and honored to win this award.

Simply defined, automated targeted campaigns are emails that are directed to a specific group of people and are triggered based on a set of rules or criteria. The most classic example of this is the ‘Welcome’ campaign. It is sent to those who have just registered to receive your emails and is triggered off of that registration date.

We love automated targeted campaigns because we know they work! We have completed hundreds of these campaigns for clients over the years and have found huge increases in effectiveness when compared to normal blast mailings. For instance, we’ve observed the following differences when comparing automated mailings against normal mailings...

Images are flashy and certainly attractive. It’s rare to find a website nowadays that doesn’t use them to showcase merchandise. However, there is a very real risk that comes with relying too heavily on images when designing your website – in terms of search engine optimization, you’re essentially shooting yourself in the foot. After all, search engine spiders index based on text alone, and as someone once said, “spiders still can't appreciate art.” As attractive as your carefully designed images may be, any text you’ve placed “on” them will be unreadable to spiders.